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Microsoft is the third most valuable brand in the world, but it loses some fizz to Apple
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Microsoft is the third most valuable brand in the world, but it loses some fizz to Apple

Microsoft is the third most valuable brand in the world, but it loses some fizz to AppleApple is already a lot larger than Microsoft in phrases of market worth. But Microsoft nonetheless has a leg up on its long-term rival when it comes to “brand worth,” a minimum of for now.

In accordance to the Interbrand Best Global Brands 2011 report, Microsoft ranked third with a brand worth of $59 billion. That’s the identical spot as 2010, but right here’s the place it will get attention-grabbing.

Microsoft’s brand worth truly slipped three p.c in 2011, the solely firm in the high 10 to lose worth.

The decline comes amid a surge by Apple, which jumped from a rank of seventeenth to eighth in the report. Apple now has a brand worth of $33 billion. One other huge mover was Amazon.com, which moved into twenty sixth place with a brand worth of $12.7 billion.

Coca-Cola remained the high worldwide brand, valued at $71 billion. That was adopted by IBM, which noticed its brand worth improve eight p.c to $69 billion. Others in the high 10 included Google, GE, McDonald’s, Intel, Disney and H-P.

[Hat tip to Apple Insider]

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