In accordance to the Interbrand Best Global Brands 2011 report, Microsoft ranked third with a brand worth of $59 billion. That’s the identical spot as 2010, but right here’s the place it will get attention-grabbing.
Microsoft’s brand worth truly slipped three p.c in 2011, the solely firm in the high 10 to lose worth.
The decline comes amid a surge by Apple, which jumped from a rank of seventeenth to eighth in the report. Apple now has a brand worth of $33 billion. One other huge mover was Amazon.com, which moved into twenty sixth place with a brand worth of $12.7 billion.
Coca-Cola remained the high worldwide brand, valued at $71 billion. That was adopted by IBM, which noticed its brand worth improve eight p.c to $69 billion. Others in the high 10 included Google, GE, McDonald’s, Intel, Disney and H-P.