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Microsoft joint venture Avanade expands consulting practice to Adobe, signaling cozier relationship between tech giants

The relationship between Adobe and Microsoft is taking a step ahead thanks to a brand new partnership with Avanade — a Seattle-based joint venture between Accenture and Microsoft — to deliver key cloud gross sales and advertising merchandise from the tech giants nearer collectively.

Avanade plans to start an “Adobe practice” that may begin by connecting Adobe Experience Cloud with Microsoft Dynamics 365, Adobe mentioned. The objective is to assist prospects construct custom-made gross sales and advertising instruments utilizing Microsoft and Adobe software program.

“The partnership with Adobe and Microsoft places us in a wonderful place to assist our shoppers create hyper-relevant, future-ready experiences at scale,” Pam Maynard, Avanade’s president of product and innovation and its CEO in waiting, mentioned in a press release. “Acknowledged alongside Accenture as Microsoft’s 2019 Digital Transformation Associate of the 12 months, our give attention to human centered experiences, by means of our Digital Studios, will bridge the hole between Dynamics 365 and Adobe to assist our shoppers construct better of breed advertising and gross sales options.”

Adobe Expertise Cloud and Microsoft Dynamics 365 each characteristic a collection of gross sales and advertising instruments. Expertise Cloud consists of analytics instruments, content material administration, promoting options and extra. Dynamics 365 incorporates a collection of gross sales, finance, hiring, advertising and blended actuality purposes.

Microsoft’s partnership with Adobe dates again a number of years. Since then the businesses have expanded the partnership, teaming up on e-signatures and leveraging LinkedIn for marketing and sales tools.

Maynard will take over the CEO job at Avanade subsequent month when long-time chief govt Adam Warby steps down. Throughout Warby’s time on the helm, Avanade’s income practically tripled from $900 million in 2008 to $2.5 billion in 2018. Throughout that interval, the corporate made seven acquisitions.

Throughout her 11 years on the firm, Maynard led the corporate’s U.Okay. division and later ran all the European department.

Avanade says it has 36,000 professionals in its community in 26 nations. The corporate makes enterprise expertise options and is a managed providers supplier for Microsoft applied sciences.

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