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Microsoft kicks off UpgradeYourWorld campaign, giving $10M to non-profits around Windows 10 launch

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upgradeyourworld11Microsoft is gearing up for the release of Windows 10 later this month with a brand new charitable effort launched at present known as UpgradeYourWorld.(*10*)

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The marketing campaign is designed to showcase non-profit organizations which might be making change on this planet, and it comes as Microsoft embarks on the launch of one among its most necessary working system launches in historical past.(*10*)

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UpgradeYourWorld is a part of a bigger multi-million dollar global ad campaign that begins subsequent week.(*10*)

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Microsoft is donating $10 million to the non-profits, selecting 9 organizations proper off the bat after which turning to the neighborhood to select a tenth with voting beginning on July twenty ninth, the day Windows 10 is about to launch. The corporate, which at present is internet hosting its annual Worldwide Accomplice Convention in Orlando, says the aim is to present that individuals can do extra with know-how.(*10*)

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“Windows was constructed to assist folks do nice issues. Whether or not creating alternatives for youth, saving the setting, combating starvation, enabling subsequent technology farming, or inspiring 3D creation – Windows is constructed for individuals who do,” the corporate writes. “We wish to have a good time folks and organizations who empower others.”(*10*)

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The preliminary 9 non-profits getting assist from Microsoft are: CARE, Code.org, Hold a Baby Alive, Malala Fund, Pencils of Promise, Save the Youngsters, Particular Olympics, The International Poverty Challenge, and The Nature Conservancy.(*10*)

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After the 10 organizations are chosen, Microsoft will then select 100 native non-profits unfold throughout 10 nations, every of which is able to obtain $50,000 in money, in addition to Microsoft know-how and companies.(*10*)

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The corporate additionally stated it’s giving staff at Microsoft one other day off all year long to donate their time to a non-profit trigger.(*10*)

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Microsoft expanded its charitable efforts earlier this year with a brand new program known as Tech Expertise for Good. Final 12 months, Microsoft staff raised a record-breaking complete of $117 million for non-profits by its Worker Giving Program, with $60 million of that going to assist organizations in Washington State.(*10*)

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You’ll be able to watch the video under, which incorporates footage of former Sounders FC star Roger Levesque serving to with the Particular Olympics and scenes from non-profits corresponding to Malala Fund and Hold a Baby Alive.(*10*)

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