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Microsoft Opens iOS Window for Xbox Live Fans

Xbox avid gamers can entry their Xbox Live accounts from their iPhones and iPads now that Microsoft launched the My Xbox Live app for iOS.

Microsoft Opens iOS Window for Xbox Live Fans

Entry to Xbox Live has been out there on Microsoft’s Home windows Cellphone platform because it launched greater than a yr in the past, however that is the primary time Microsoft is providing the app on a competing system, though third-party apps have allowed at the least partial functionality earlier than.

After downloading the free app, customers can edit their 3D avatars, chat and ship messages to different Live customers, replace and edit options such because the consumer profile or associates record, and obtain movies, ideas and information about Xbox video games.

The app is formatted for each the iPhone and the iPad.

Providing Selections

Whereas the app would not provide all of the entry {that a} Home windows cellphone does — My Xbox Live is an app, whereas the Xbox hub on the Home windows 7 is an built-in a part of the cellphone — it nonetheless exhibits Microsoft’s willingness and need to unfold the product to as many venues as potential.

Microsoft has at all times been about giving customers decisions. They did not wish to do what Apple did with their cellphone and say ‘This is your one cellphone and growth, you are carried out.’ Right here, they figured that avid gamers may use the Live characteristic on the cellphone and go residence and desire a larger expertise on a console or PC, and that is the place Microsoft goes to attempt to play into as many factors within the client expertise, on completely different platforms,” Robert Breza, analyst at RBC Capital Markets instructed MacNewsWorld.

For Microsoft to get into these completely different platforms, it requires collaborating with even the hardest of rivals.

“Clearly the iPad and iPhone platform is considerably bigger than the Home windows [Phone] platform, and that is actually about going after the most important put in base to achieve extra customers,” Kevin Buttigieg, analyst at Collins Stewart, instructed MacNewsWorld.

Even when that enormous base is not utilizing the Home windows 7 cellphone or a distinct Microsoft machine to entry these video games, the corporate remains to be displaying some affect.

Microsoft’s long-term, clearly said purpose is to dominate each factor of your life, from cellphone to TV to PC, and actually make a seamless expertise throughout these. From a gamer’s expertise, this creates a seamless expertise since they don’t seem to be at all times going to be sitting in entrance of a TV, so Microsoft is reaching for that seamlessness, even when it is on one other system,” mentioned Breza.

Microsoft did not reply to requests for extra feedback in time for publication.

Driving the Xbox Practice

“Xbox Live has been an amazing success for Microsoft, and it has been financially designed to broaden throughout that put in base, each on their cellphone in addition to a lot of others of internally generated applied sciences. Sooner or later, I might count on these particular person parts to turn out to be extra tightly built-in with each other moderately than different platforms,” mentioned Buttigieg.

It might not be the course Microsoft anticipated it will head when it launched Xbox in 2001, nevertheless it’s turn out to be an essential a part of the corporate’s monetary success. When fiscal first quarter earnings have been reported in October, the leisure division had seen a 9 % development because the earlier yr and took in US$1.96 billion, principally income from the Xbox 360.

“The market has advanced in methods they most likely did not anticipate on the time, however actually Xbox has turn out to be a profitable console they usually’re utilizing it for a launching pad for further companies,” mentioned Buttigieg.
Microsoft Opens iOS Window for Xbox Live Fans

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