These are a pair of the questions raised by a newly surfaced Microsoft patent application.
It’s referred to as “Management-based Content material Pricing,” and the essential thought is dynamic pricing of video content material, based mostly on the preferences of the consumer at any given second — primarily setting completely different costs for various capabilities of the TV remote.
Right here’s an excerpt from the submitting.
For instance, if a consumer initiates a navigation management enter to advance previous (e.g., skip over) an commercial, the associated fee of a requested on-demand film could also be elevated. Equally, if a consumer initiates a replay of a sporting occasion, the consumer could also be charged for the replay management enter and for every subsequent view management enter. This offers an commercial income mannequin that displays consumer viewing selections and alternatives throughout playback of requested on-demand media, and permits focused promoting and media content material supply, whereas sustaining client privateness. …
Management-based content material pricing permits for user-personalized pricing the place value is a direct perform of consumer viewing interplay. Additional, the pricing could also be expressed as a debit perform, reminiscent of a debit to obtain an on-demand film, or as a credit score perform, reminiscent of a credit score to observe an commercial or infomercial earlier than receiving the on-demand film. The credit score and/or debit capabilities of the pricing might also be based mostly on view management inputs, reminiscent of content material navigation inputs, acquired as user-input instructions initiated with a remote management gadget.
Replace: A Microsoft spokesperson says through electronic mail, “Microsoft repeatedly applies for and receives patents as half of its enterprise observe. Not all patents utilized for or acquired shall be included right into a Microsoft product.”
Right here’s a diagram from the submitting.