Tech News

Microsoft starts touting partnership with Real Madrid, debuts ‘fan sticker album’

microsoftrealmadridThe brand new partnership between Microsoft and Real Madrid is beginning to take form.

Microsoft, the “official technological associate” of Real Madrid, this week posted two movies on YouTube that includes the world’s Most worthy and richest sports activities franchise.

The primary video, titled “Ardour Powers Ardour,” reveals Real Madrid gamers utilizing gadgets just like the Floor Professional 3 and the Microsoft Band throughout observe.

The second video debuts a brand new mission referred to as “Fan Sticker Album” that lets folks create digital playing cards of themselves that embrace data like how lengthy they’ve been a Real Madrid fan, and what nation they hail from.

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Microsoft inked a reported $30 million, four-year deal with Real Madrid in November. Whereas it will not be as profitable as the corporate’s $400 million sponsorship deal with the NFL, it’s nonetheless a key sports activities partnership for Microsoft. Real Madrid has tens of millions of followers and followers world wide — practically 78 million likes on the crew’s Facebook page — and analysts value the team at $3.44 billion. The membership, which generated $675 million in income in the course of the 2012-13 season, already has annual offers with Adidas ($41 million/yr) and Emirates ($39 million/yr).

Microsoft has built a webpage particularly to tout the partnership. This isn’t the corporate’s first partnership with a soccer membership. The Seattle Sounders have sported “Xbox” on their jerseys for the reason that membership entered Main League Soccer in 2009, and will continue to do so at least through the 2016 season.

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