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Microsoft teams with Deutsche Telekom to promote Lumia sales in Europe

MWC-1-2Microsoft has inked a partnership with Deutsche Telekom to promote its line of Home windows-powered Lumia smartphones to customers in Europe. DT, which can also be the guardian firm of Bellevue-based T-Cell, is one in every of Europe’s largest wi-fi carriers.

The partnership consists of an settlement to work on a joint worldwide advertising marketing campaign that can embody promoting, sales help and customized purposes. That marketing campaign will span a large swath of Europe, together with Austria, the Czech Republic, Greece, Poland, Romania, Slovakia and Deutsche Telekom’s residence market of Germany.

“Deutsche Telekom has been a Microsoft gadget associate because the starting. Its trusted model and community excellence in Germany and throughout key European markets can be a powerful power to collectively ship Microsoft units and providers to extra customers and companies all through Europe,” Florian Seiche, Microsoft’s vp of cellular gadget sales for the Europe area, stated in a press launch.

The 2 corporations will first work on promoting smartphones – just like the just-announced Lumia 640 – and related on-line providers to DT prospects earlier than shifting on to different arenas.

Prior to now, Europe has been held up as a development marketplace for Home windows Telephone. This partnership ought to assist Microsoft proceed to broaden the foothold that its cellular platform already has at a time when the corporate is doubling down on smartphones with the launch of Home windows 10 and new units in its Lumia line.

Talking of Home windows 10, DT is slated to be a launch associate for Microsoft’s subsequent working system replace as part of the partnership.

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