The corporate has signed a lease at 677 Fifth Ave., the place Fendi at the moment has its personal retail location. The brand new store won’t solely highlight Microsoft merchandise, but in addition function an “experiential house” in the house.
“As our first flagship store, it would function the centerpiece of our Microsoft Shops expertise,” wrote David Porter. “This can be a aim we’ve had since day one – we have been solely ready for the fitting location. And now we’ve it.”
This shall be Microsoft’s first retail store in Manhattan. It already has a kiosk-like “speciality store” at Columbus Circle and Staten Island, however no full-size shops. The Wall Street Journal notes that common hire round Fifth Ave goes for $2,749 per sq. foot.
Microsoft, which opened its first retail house in 2009 and now operates 104 shops within the U.S., Canada, and Puerto Rico, didn’t reveal a grand opening date for the brand new flagship location.
Apple, in the meantime, has greater than 425 shops worldwide and plans on opening 20 new retail areas this 12 months — with two-thirds of these exterior the U.S.