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Microsoft uses cash to boost Windows Phone, but some app developers aren’t biting
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Microsoft uses cash to boost Windows Phone, but some app developers aren’t biting

Microsoft uses cash to boost Windows Phone, but some app developers aren’t bitingOne of many huge challenges Microsoft faces in cell phones is that developers don’t have the time — or sources — to make new functions for the rising Windows Cellphone platform. The software program big is utilizing its checkbook to assist jumpstart that ecosystem.

But because it seems, even that monetary incentive doesn’t all the time work.

As The New York Times reports, the corporate has been paying creators of widespread cellular apps like Foursquare and Cheezburger to transfer their apps into the Windows Cellphone universe. Microsoft can also be promising promoting and prime placement within the firm’s app retailer.

Final month, Microsoft and Nokia announced that they are investing $23 million right into a program referred to as AppCampus to assist spur much more app improvement.

Clearly, as we’ve reported prior to now, Microsoft has a great distance to go to catch up to its rivals. Developers have created some 70,000 mobile apps for the Windows Cellphone platform, which can sound like lots till you notice that Android and Apple’s iOS are within the lots of of 1000’s.

And lots of widespread apps, reminiscent of Pandora, Redfin and video games from Zynga, aren’t accessible on Windows Cellphone.

Redfin tells GeekWire was approached by Microsoft in regards to the subsidy program, but the Seattle on-line actual property firm turned Microsoft down.

“We had to concentrate on the platforms that the overwhelming majority of our prospects use to join with Redfin,” mentioned spokesman Matt Wakefield, including that there’s nonetheless a upkeep value related to protecting apps up-to-date.

“There is a chance value right here, in fact, and proper now it simply made sense to hold specializing in Android and the iOS apps, in the meanwhile,” he mentioned. Redfin unveiled a new version of its iOS app today.

Redfin’s cross-town rival, Zillow, does have a Windows Phone app and it did obtain a subsidy from Microsoft.

Microsoft uses cash to boost Windows Phone, but some app developers aren’t bitingLots of the small cellular app developers we speak to frequently say they only aren’t investing sources in Windows Cellphone, selecting Android or iOS as an alternative. For a lot of, Windows Cellphone isn’t even a part of the dialog till we carry it up.

The subsidies for app developers may assist remedy these issues, but there’s additionally the potential for backlash. In spite of everything, what does it say to these app developers who really invested their very own sources in creating for Windows Cellphone, the early adopters? Will everybody now be on the lookout for a handout?

Steve Murch, a former Microsoftie and founding father of the favored cellular recipe app BigOven, was an early adopter of Windows Cellphone, creating an app for the platform in late 2010. Regardless that Murch wasn’t approached in regards to the subsidy program, he’s glad that he bought out in entrance: BigOven is now the leading recipe app on Windows Cellphone.

“We’ll proceed to spend money on Windows Cellphone since our WinPhone customers like it, the platform exhibits promise with new units (notably the Nokia partnership) and it shares an excessive amount of similarity to Windows 8 app improvement,” Murch tells GeekWire.

And Murch mentioned he received’t really feel slighted if Microsoft helps bankroll his rivals.

“I’m supportive of the thought, as I really feel assured we’ll proceed to have the perfect app within the cooking class, and a rising OS tide lifts all apps,” he mentioned.

But Murch has some recommendation for Microsoft, suggesting that they complement the subsidization program with outright acquisition of a portfolio of apps in order that they bought first, or solely, entry to the perfect apps.

“Think about if the one place you could possibly get Instagram or Draw One thing or BigOven have been on Windows Cellphone?”

Observe us on Twitter @Geekwire.

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