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Microsoft working on low-cost Surface tablet line to battle Apple’s iPad, report says

Microsoft is reportedly working on a brand new line of low-cost Surface tablets, trying to achieve a much bigger marketshare in a realm dominated by Apple.

Bloomberg reports that Microsoft might launch a brand new line of tablets beginning at round $400 as quickly because the second half of this yr. In accordance to Bloomberg, the brand new Surfaces shall be lighter, with smaller screens, much less battery life and USB-C connectivity.

Microsoft’s Surface division has been on the rise lately, posting 32 p.c annual income development in its most up-to-date quarter. New choices like the Surface Book 2, launched late final yr, and the newly announced Surface Hub 2 present Microsoft is placing loads of assets behind its system lineup.

Microsoft’s present tablet choices goal the upper finish of the market, with the newest version of the Surface Professional beginning at $799 and topping out at $1,599.

Microsoft hasn’t made an enormous dent within the tablet market, rating outdoors the highest 5 firms by shipments and marketshare, according to IDC. Tablet gross sales have been on the decline for years now, however removable tablets like Microsoft’s Surface choices and the iPad Professional truly noticed 3 p.c annual development versus a 14 p.c drop in gross sales of conventional slate tablets.

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