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Microsoft’s Xbox One launch campaign begins with ‘Invitation’ television ad

It’s going to be a really aggressive vacation season within the video-game console business, with each Microsoft and Sony launching new machines, and the Redmond firm is kicking off its Xbox One launch campaign this weekend with a brand new ad that goals to indicate the breadth of its new leisure machine.

The ad above, released online this morning, will debut on television this weekend throughout Sunday Night time Soccer. Microsoft says it was aiming for authenticity with the ad, which options celebs together with England nationwide crew captain Stephen Gerrard, and actor Zachary Quinto (Spock).

Microsoft’s Xbox One will debut on Nov. 22, promoting for $499 with an included Kinect controller. The PlayStation 4 shall be launched on Nov. 15, promoting for $399.

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