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MSN’s rebirth brings Microsoft’s new approach into focus
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MSN’s rebirth brings Microsoft’s new approach into focus

msn

It may be straightforward to dismiss Microsoft’s MSN as a relic of the dial-up Web period, however with 425 million month-to-month customers, the portal stays a serious vacation spot on the net and a key asset for the Redmond firm.

And the rollout of the new MSN, which started in a single day, is the newest glimpse Microsoft’s “cloud first, cellular first” technique beneath CEO Satya Nadella. The redesigned MSN will let customers personalize their content material, syncing their preferences throughout quite a lot of units and apps — not simply on Home windows.

“Within the coming months, we are going to launch a set of MSN apps throughout iOS and Android to enhance at this time’s launch of the Home windows and Home windows Telephone apps,” says Brian MacDonald, Microsoft company vp, in a publish announcing the new release. “You solely have to set your favorites as soon as, and your preferences will likely be linked throughout MSN, Cortana, Bing and different Microsoft experiences.”

The adjustments embody rebranding the Bing cellular apps for information, climate, sports activities and different content material to MSN apps, making a clearer distinction between Microsoft’s search and content material manufacturers.

msnportalThe new MSN was initially released as a preview in early September, and Microsoft says the official variations will likely be rolling out to customers over the following few days.

I’ve been attempting the new MSN.com on my Floor 2 this morning, and the positioning does a pleasant job of letting customers personalize the expertise and join to Microsoft providers, with fast entry to Outlook.com, Workplace, OneDrive and in addition Fb and Twitter from the navigation bar.

I additionally up to date the Bing Information app to the new MSN Information app. Aside from the identify change, that have seems largely the identical. However as soon as the corporate launches the new MSN apps for Android and iOS, I may see myself utilizing MSN rather more than up to now, so long as the expertise is as seamless as promised.

Nonetheless, these kinds of options are desk stakes for an enormous tech firm like Microsoft nowadays. Now that the corporate has created the basis for this new suite of cross-platform providers, the actual query is what Microsoft will construct on prime of that basis within the months and years forward.

Individually, Microsoft is slated to unveil its new approach for Windows later this morning at an occasion in San Francisco. GeekWire’s Blair Hanley Frank is there, and we’ll have stay protection because the occasion unfolds.

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