As a ‘90s child, I used to dream of profitable the — 5 minutes to fill a Toys R Us buying cart with something I appreciated. I had my route all deliberate out: stacks of video video games, a few selection Lego units, and then a fill-up on the Nerf aisle.
The world is very totally different proper now, after all, however Nerf could have simply introduced a trendy, grown-up model of the dream: it’s hiring a chief TikTok officer to dream up the corporate’s advertising for 3 months, giving one fortunate influencer $30,000 and “a huge quantity of Nerf merchandise” in change for serving to Hasbro determine entice Gen Z.
Oh yeah, this is positively a advertising stunt. Nevertheless it’s additionally , and you’ll should submit a actual job software and interview for the position if Hasbro likes what you’ve bought. You’ll be anticipated to create 10–12 TikTok movies monthly, meet weekly with Nerf’s advertising crew, and — sadly — be 18 or older to get employed.
It’s additionally fully distant, so that you’ll be interfacing by Microsoft Groups, Zoom, or what have you rather than getting a tour of the Nerf labs or archives. Not as enjoyable as could possibly be!
However nonetheless, fairly enjoyable. Right here’s hoping this goes to a new face, not a longtime influencer! When you’re chosen, we’d love to listen to what it was like afterward. .