Netflix has joined the Vtuber pattern, this week who will host a weekly present on the corporate’s to advertise its authentic anime collection. The character is named N-ko Mei Kurono, and Netflix describes her as the corporate’s “anime ambassador.” She additionally occurs to be a “sheep-human lifeform.”
Vtubers, or “digital YouTubers,” are animated hosts who typically vlog on YouTube or stream on Twitch. Typically, these characters are operated by a single human, who will use movement seize software program (and generally a motion-capture outfit) to remodel themselves right into a cartoony character on-screen. Some Vtubers have turn into massively in style over the previous yr, together with and .
Netflix is utilizing the pattern as a technique to promote its rising curiosity in anime. The corporate stated just lately that it in 2021, following a yr through which “the quantity of Anime watched” on its service doubled within the US. Netflix is about to debut ; a is coming to the service in June; and is now within the works.
N-ko, the Vtuber, is performed by a Netflix worker who works on their anime lineup. Although her main function is selling Netflix collection, she’s additionally making an attempt to slot in with the remainder of the Vtuber group and turn into a determine viewers may wish to look ahead to herself. “I really like singing, dancing, and getting a therapeutic massage,” N-ko says, “however I don’t like writing kanji or something that accommodates components of horror.” She plans to add movies highlighting new exhibits, collaborate with different Vtubers, and possibly sing songs and do online game commentary, too.