New Apple TV Goes All-In for Apps

Apple on Wednesday held a mammoth two-hour occasion to introduce a long-awaited new Apple TV set-top field, a 12.9-inch iPad Professional, and the anticipated iPhone 6s and iPhone 6s Plus. Additional, Apple introduced new Apple Watch colours and bands, and a particular collaboration with Hermes.

Whereas the iPhone is clearly Apple’s most necessary product, it is controversial that the Apple TV is its most necessary new addition.

Apple TV Will get an App Retailer, Distant and Siri

Apple CEO Tim Cook dinner acknowledged that TV “performs an enormous position in our lives” however famous that the expertise hasn’t modified a lot in a long time.

“In the present day we’re going to do one thing about that,” he promised, including that Apple’s imaginative and prescient for TV is “easy and maybe a bit of provocative. We consider the way forward for tv is apps.”

Cook dinner then identified that 60 % of pay streaming TV already is consumed on Apple gadgets — consumed via apps.

To ship on its TV-app imaginative and prescient, Apple wanted to ship a brand new basis for TV via highly effective {hardware}, a contemporary OS, a brand new person expertise, developer instruments, and an App Retailer. “We have been working actually exhausting — and actually lengthy,” he joked, “to deliver all of this stuff collectively.”

The result’s a brand new Apple TV set-top field with a form that is just like the previous-generation Apple TV, however about 10 millimeters taller. It is going to be out there in late October at US$149 for a 32-GB mannequin or $199 for a 64-GB mannequin. Apparently, it doesn’t have the newest A9 Apple processor — it makes use of a 64-bit A8 processor that may stream 60 frames per second at 1080p.

The important thing innovation is a layered Apple tvOS that you would be able to navigate through a brand new Bluetooth distant — aka Siri Distant — that features a touch-sensitive part together with tactile buttons. There is a mike for utilizing Siri that can assist you discover movies, apps, and content material from apps. You may even direct Siri to assist out throughout playback.

For instance, one characteristic helps you to ask Siri what a personality in a TV present stated by asking one thing like, “What did she simply say?” Siri will reply by rewinding the video 15 seconds and quickly activate captions.

Apple additionally added a brand new Apple Music app, which carefully aligns with the brand new Apple Music expertise with iTunes and iTunes Radio.

As for different kinds of content material, specifically dwell sports activities and video games, the brand new Apple TV is enabling these front room experiences, too. With a brand new At Bat app for Apple TV, clients can stream dwell video games, view dwell information synced to the sport broadcast, watch two video games on the similar time in split-screen mode, and simply navigate all of it via a mixture of the brand new Apple TV distant and the app. NHL GameCenter Stay will come subsequent 12 months.

What about video games? Apple confirmed off a brand new Crossy Highway multiplayer sport, but it surely didn’t delve deeply into console-quality video games. The corporate didn’t point out any particular new controllers, however the brand new Apple distant can be utilized as a controller for video games.

Crossy Road multi-player Apple TV

In a single video clip, you may see the Siri Distant turned sideways to let somebody play Asphalt 8, which is a racing sport. (By the way, the Amazon Fireplace TV can also use the Amazon distant in a sideways orientation to play racing video games.) The brand new Apple Siri Distant features a built-in gyroscope, and it recharges through an Apple Lightning connector.

The New iPad Professional – With Keyboard and Pencil

Ever since Apple introduced its enterprise app collaboration with IBM, rumors have continued that it could come out with a bigger iPad designed for work functions, if not an outright laptop computer substitute. The Apple reply is a 12.9-inch iPad Professional that boasts 5.6 million pixels at 2732 x 2048 pixels, which is extra pixels than are packed into the 15-inch MacBook Professional with Retina show.

“Watching films on it’s unbelievable,” gushed Apple’s Senior Vice President of Worldwide Advertising and marketing, Phil Schiller. “It is a tremendous expertise.”

Phil Schiller iPad family

The iPad Professional is 1.8x quicker than the iPad Air 2. “That is desktop-class efficiency,” stated Schiller. “Our chip crew is simply on hearth.”

The iPad Professional makes use of the brand new Apple A9X chip, which has twice as a lot reminiscence bandwidth because the earlier technology A8X chip, in addition to storage efficiency that is twice as quick.

The iPad Professional is “quicker than 80 % of moveable PCs shipped within the final 12 months,” Schiller bragged, and in relation to graphics duties, it is quicker than 90 % of moveable PCs shipped in the identical time interval.

With iMovie, the iPad Professional is able to modifying three streams of 4K video concurrently, he additionally stated.

For the primary time in an iPad, the iPad Professional now consists of four-speaker audio, which mechanically senses orientation and adjusts how the iPad pumps out sound.

Apparently, the iPad Professional has taken a web page from the Microsoft Floor playbook. The brand new Apple pill keyboard is now the Good Keyboard, and it is an adjunct for the iPad Professional. The keyboard is constructed into a canopy that folds round to change into a stand the place the built-in keyboard connects to a brand new magnetic port on the facet of the iPad Professional. (The keyboard makes use of the Apple dome swap that first appeared within the new MacBooks.)

As a result of enterprise apps would possibly want new ranges of precision, Apple additionally launched a brand new stylus, referred to as the “Apple Pencil.” It makes use of orientation and senses drive to create a wide range of traces and types of interplay, all of the whereas speaking with the iPad Professional with the potential to pick out only a single tiny pixel.

iPad Pro Apple Pencil

With 5.6 million pixels on the iPad Professional, it is unclear how this precision would possibly work with most people, however Apple says you are able to do it.

To recharge the Apple Pencil, there’s a built-in Lightning connector, chargeable via the iPad Professional’s Lightning port.

The brand new iPad Professional is available in three fashions: 32 GB with WiFi for $799, 64 GB with WiFi for $949, and 128 GB with WiFi + Mobile for $1,079. The Good Keyboard is $169, and the Apple Pencil is $99. All of it’s going to ship in November.

With the iPad Professional, the iPad mini 2 now slides right down to change into Apple’s entry-level pill, beginning at $269. Apple briefly talked about a brand new iPad mini 4, which sports activities the processing energy of the iPad Air 2 crammed into the iPad mini 4 type issue. It begins at $399. Apple will proceed promoting the iPad Air ($399+) in addition to the iPad Air 2 ($499+).

The iPhone 6s and iPhone 6s Plus Get Power Contact

The brand new iPhone 6s and iPhone 6s Plus share the identical primary type issue because the iPhone 6 and 6 Plus. Apple launched a brand new Rose Gold shade, in addition to new, stronger glass, however the inside is the place every little thing has been fully redesigned — primarily to assist the brand new “3D Contact” interface previously often called “Power Contact.”

Phil Schiller iPhone 6S introduction

New person interface gestures supported by the brand new touch-sensitive screens embrace Peek and Pop, that are capabilities constructed into iOS 9 that additionally can be found to builders. How do Peek and Pop work? Should you see a component you wish to study extra about — say a time in a textual content message — you may contact and maintain the time, which can introduce a layer over the Messages app that permits you to “peek” at your calendar. Press tougher and you may “pop” into the Calendar app.

As well as, 3D Contact permits for contextual menu instructions all through iOS 9 and inside apps. For instance, if you happen to press and maintain an app on the house display screen, you may see a popup window that can allow you to launch into some particular portion of the app.

There are many different little enhancements, too. As an example, Contact ID is twice as quick at recognizing prints. The movement coprocessor is constructed into the A9X chip and is at all times on. There’s additionally a brand new Taptic Engine — just like the one within the Apple Watch — that may present haptic vibration suggestions via iOS and apps that use it.

Maybe most necessary to shoppers would be the leap in digital camera tech. The brand new iPhone 6s sequence will get a 12-megapixel iSight digital camera (up from 8 megapixels). Plus, the iPhone 6s will shoot 4K video. The FaceTime selfie digital camera is 5 megapixels and makes use of a neat new trick of lighting up the entire iPhone display screen as a high-intensity flash for low-light selfies.

Stay Images?

The best enhancement of the day would be the introduction of Stay Images. Principally, everytime you take a photograph with the brand new iPhone, you will file a 1.5 second video clip on both facet of the shutter press. The photograph acts like a single photograph till you contact and maintain it, which makes it briefly come alive within the tiny video-like clip.

As well as — and this appeared wonderful through the Apple occasion — whenever you’re flipping via your photograph library, your pictures will shimmer alive with temporary motion as you navigate via them.

For individuals who love iPhone pictures, this might be the important thing characteristic that can encourage early upgrades.

Because it seems, Apple nearly offhandedly talked about one other factor that can assist spark quicker upgrades — a brand new iPhone Improve Program that is out there via Apple Retail Shops, beginning within the U.S.

Shoppers can get a brand new unlocked iPhone every year, select their very own carriers, and get AppleCare+, all for a month-to-month price that begins at $32, which is on par with the month-to-month costs that mobile service firms now levy for 24-month fee plans. This new plan, it seems, is a fairly spectacular transfer to assist Apple management its most necessary buyer engagements and hold them hooked on new iPhone tech.

Preorders start on Sept. 12 with availability starting Sept. 25. Current iOS customers can improve to iOS 9 on Sept. 16.

What Concerning the Apple Watch?

Apple kicked off the occasion speaking concerning the Apple Watch, however the updates — although necessary general — had been comparatively small. Apple watchOS 2 will arrive as an replace on Sept. 16, bringing third-party issues to Apple Watch faces. Builders will be capable of supply apps that run natively on Apple Watch.

Apple additionally launched new Gold and Rose Gold colours and all kinds of latest band colours and combos, which Apple known as its “fall assortment,” borrowing from the style business. Extra importantly, Apple launched a brand new collaboration with Herms, introducing the Apple Watch Herms Assortment.

Apple Watch Hermes Collection

The brand new assortment presents Apple Watch homeowners some cool — however spendy — leather-based bands and watch faces that ship Herms fashion. It is going to be out there beginning Oct. 5.

One final ingredient of word: Apple made its iCloud storage tiers barely extra interesting. Customers can get 50 GB for $0.99/month, 200 GB for $2.99/month, or 1 TB for $9.99/month.
New Apple TV Goes All-In for Apps

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