New book on Yahoo: Marissa Mayer disses Goop’s Gwyneth Paltrow

Effectively, this little tell-all might be fairly the learn. The book Marissa Mayer and the Fight to Save Yahoo, out Jan. 6, reveals fairly a bit concerning the CEO’s decision-making and administration kinds, together with her refusal to rent Gwyneth Paltrow as a result of she didn’t have a university diploma.

The New York Occasions has published a long sneak peek from the book earlier this week, together with this gem:

Regardless that the actress Gwyneth Paltrow had created a best-selling cookbook and common way of life weblog, Mayer, who habitually requested deputies the place they attended school, balked at hiring her as a contributing editor for Yahoo Meals. In keeping with one government, Mayer disapproved of the truth that Paltrow didn’t graduate school.

As Business Insider‘s chief correspondent and the book’s writer Nicholas Carlson factors out: “In relation to making expertise merchandise, Mayer is obsessive about utilizing information and metrics to again up her selections. However on the subject of staffing up Yahoo’s numerous media properties, she tends to go along with her intestine.”

Mayer’s intestine, as Carlson goes on to report, has included rejecting Paltrow, who heads a profitable way of life web site at Goop, authors cookbooks and extra, to signing on Katie Couric for an costly net collection that nearly nobody watches.

Regardless of Couric’s star energy, customers didn’t click on on her movies, irrespective of how prominently editors positioned them on the web page. Mayer ignored these metrics, and in mid-2013, she named Couric Yahoo’s “world anchor” in a deal value greater than $5 million a yr.

The New York Occasions piece shouldn’t be very flattering or optimistic about Yahoo’s future, starting with one profitable hedge-fund supervisor and Forbes blogger Eric Jackson arguing in his put up “that Yahoo not made sense as an impartial entity. As a substitute, it may be a pleasant takeover goal for one of many tech business’s Massive 4: Apple, Fb, Amazon or Google.”


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