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New Microsoft trademark filings: InkBack, TouchBack, Continuum … and Selawik?

selawikWe’ve been holding an excellent nearer eye than traditional on Microsoft’s trademark filings, partly as a result of the corporate could also be getting near deciding on an official identify for the “Undertaking Spartan” browser that may ship with Home windows 10.

It doesn’t appear to be we’ve uncovered the identify of the brand new browser, but, however we now have discovered a thriller.

Trademark information present that Microsoft has filed 4 new trademark purposes over the previous two weeks. Three of them are simple to establish as options of beforehand introduced merchandise, however the orgin of the fourth isn’t apparent, and the corporate isn’t saying something about it.

The trademark software, filed on March 30, is “Selawik.” It’s recognized within the submitting as “pc software program to be used in displaying and printing digital typeface designs, typographical ornaments and character fonts,” however categorical descriptions in trademark filings don’t at all times give probably the most correct sense for what a product is definitely about.

Selawik is a borough in northwest Alaska, and which may be an oblique clue. Microsoft execs have been recognized to code-name initiatives after locations the place they grew up. It’s no coincidence that Microsoft’s HoloLens venture was recognized by code names together with “Fortaleza.” The lead exec on the venture, Microsoft’s Alex Kipman, is a local of Brazil.

The opposite three trademark filings made by Microsoft lately had been for “Continuum,” a reference to the Home windows 10 function that automatically switches between tablet and desktop mode; and “TouchBack” and “InkBack,” features of the Surface Hub that permit modifications made on the big display show to sync again to the unique system that streamed the content material.

However for now, Microsoft’s “Selawik” is a thriller. Be at liberty to take a position within the feedback beneath, and when you really know one thing about this, suggestions are welcome!

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