Nikon Gets In On the Action

Nikon on Monday introduced its new KeyMission line of shooters, marking its entry into the 360-degree and motion digicam enterprise.

The KeyMission 360 (US$499.95, pictured above) can corral 360-degree video in 4K UHD at 24p, in addition to in the extra conventional HD 1080p. It additionally shoots 30-megapixel stills.

The unit has two f/2.0 lenses, every with a 20-megapixel CMOS sensor. The twin items remove a bane of 360-degree cameras: blind spots.

Different options embody automated in-camera stitching; capturing modes like Superlapse, Time-Lapse and Loop; a built-in stereo microphone; and Digital Vibration Discount, for taking the shake out of video after it has been shot.

The KeyMission 170 ($399) has a 170-degree superwide angle f/2.8 lens with an 8.3MP CMOS sensor for capturing 4K UHD or 1080p HD video.

Nikon Gets In On the Action

The unit helps spotlight tagging, which makes it simpler to create montages of adventures; a distant management for beginning, stopping and including tags to video; and a rear LCD for framing photographs, enjoying again video, and altering the digicam’s settings.

Level-and-Shoot Toughie

The KeyMission 80 ($279.95) is a rugged point-and-shoot digicam that has a 25mm f/2.0 lens with an 80-degree angle of view and 12MP sensor.

It additionally has a 5MP front-facing digicam with a 22mm f/2.2 lens for capturing selfies, and help for time-lapse recording and interval timer capturing.

Nikon Gets In On the Action

All the KeyMission cameras are ruggedized and do not want a protecting housing, as do another action-cams.

The KeyMission 360 is waterproof to 98 ft, shockproof from 6.6 ft, and freezeproof to 14 levels Fahrenheit.

The 170 is waterproof to 33 ft, shockproof from 6.6 ft, and freezeproof to 14 levels F.

The 80 is waterproof to three.2 ft, shockproof from 6.0 ft and freezeproof to 14 levels F.

For the 360 and 170 fashions, Nikon additionally provides SnapBridge, a smartphone app for accessing the digicam settings, plus software program for superior modifying on a PC or Mac.

Late to the Occasion

Whereas Nikon is a strong model in the digicam market, its KeyMission line will face some challenges.

“I am skeptical as a result of it is a crowded market as it’s,” stated Terry Sullivan, affiliate editor for digital cameras and imaging at

That is created issues even for established gamers like GoPro.

“They have been struggling as a result of so many copycats have come after them doing comparable issues,” Sullivan advised TechNewsWorld.

Nonetheless, GoPro and others nonetheless have an incredible lead over Nikon, particularly in the mid-range wide-angle action-cam class the KeyMission 170 targets.

“Nikon is certainly late in the mid-range KeyMission 170 mannequin it debuted,” stated Ross Rubin, principal analyst at .

Upside for Nikon

Whereas lagging in the mid-range market, that is not the case with the 360 market, recommended Eric Abbruzzese, a senior analyst with .

“I do not suppose they’re late — the market continues to be fairly nascent,” he advised TechNewsWorld. “The KeyMission is on par in {hardware} and value with others in the market, so I feel they’re on time with this product.”

The 360 market might have some upside for Nikon, in accordance with Reticle’s Rubin. Like many digicam makers, it’s making an attempt to patch a gap in its income stream as the marketplace for compact point-and-shoot cameras will get ravaged by smartphones.

“The high-end 360-degree video market has sturdy potential development with the creation of extra cheap headset methods,” Rubin advised TechNewsWorld.

Observe the Chief

In addition, 360 cameras may very well be essential for digital actuality and 3D experiences in the future.

“360 and VR are going to go hand-in-hand for the subsequent few years,” ABI’s Abbruzzese stated.

As for Nikon, it has bold plans for the action-cam market.

“We hope to accumulate a share massive sufficient to permit us to determine a number one place, just like our function in the compact market,” stated Kosuke Kawaura, director of selling and planning for Nikon.

“We anticipate the market to broaden in the future with differentiated merchandise, and we plan to supply such merchandise,” he advised TechNewsWorld.

The absolute best end result may not be ok, nevertheless.

Even when the KeyMission 360 is profitable, famous Client Experiences‘ Sullivan, “it isn’t going to make up for the shortfalls in the compact digicam market.”
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