No bunnies in the buff here, Playboy launches app that is safe to use at work

Can a as soon as iconic media model reimagine itself for the digital age?

That’s one in all the largest challenges males’s life-style journal Playboy continues to face. As soon as referred to as the hottest factor hidden below mattresses nationwide, it has develop into considerably of a old-media dinosaur in this quick-and-dirty age of simply accessible on-line bare pics and movies.

Playboy actually did have excellent articles although. And the media model is banking on its potential to develop nice content material that’s simply shareable to assist make it related as soon as once more with its newest app Playboy Now.

As Quick Firm reports, “For Playboy, the newest cellular app effort actually is about the articles. The long-lasting media model, which is in the center of a digital-era makeover, launched a safe for work app this week aimed at a common viewers. Lately, Playboy is banking on a really Twenty first-century enterprise technique: Readers sharing their content material on social media.”

The brand new app contains “a every day curated sizzling record,” in accordance to the iTunes description, that will embrace “man tendencies, sports activities, gamer information and the newest viral movies.” As well as to the every day curated sizzling record, readers will get unique entry to articles, different movies and picture galleries. In fact, no nudity, as Apple and Google each limit that sort of grownup content material.

Playboy‘s chief product officer Phillip Morelock instructed Quick Firm that 80 p.c of Playboy‘s site visitors comes from cellular after 4 p.m.

It’s fascinating to watch old-world media manufacturers transition to digital. Do we actually want another male-oriented app that talks about leisure, trend, automobiles, ladies and extra? Or will Playboy work out how to deliver it?

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