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Nokia shows first Windows Phones, starting Microsoft’s new comeback bid

Nokia this morning unveiled the first two Windows Phones to consequence from the partnership it struck with Microsoft earlier this yr. It’s a key second for Microsoft within the Redmond firm’s try and regain traction in opposition to Google and Apple within the smartphone market.

Nokia shows first Windows Phones, starting Microsoft’s new comeback bid

The higher-end Nokia Lumia 800 (proper) and the budget-minded Nokia Lumia 710 (under) are slated to be accessible starting subsequent month in chosen European nations, earlier than rolling out to Hong Kong, India, Russia, Singapore and Taiwan by the tip of the yr. The gadgets will develop to the U.S. and China early subsequent yr.

Betting on Microsoft is a giant gamble for Nokia, which is struggling to reverse a slide that has seen it fall from the No. 1 smartphone vendor on the earth (with 37 p.c market share) to No. 3 (with lower than 16 p.c) behind Apple and Samsung in the course of a year.

Nokia CEO Stephen Elop, the previous Microsoft government, unveiled the new telephones at Nokia World in London this morning.

Microsoft’s communications chief Frank Shaw strikes an optimistic tone in a blog post today about the Nokia deal: He writes, “We’re attaining scale and gaining ecosystem momentum by working along with cell operators, builders and content material suppliers to display that our ‘individuals first’ strategy to the smartphone expertise is exclusive and compelling.”

Right here’s how Nokia is pitching the 2 telephones.

The stunningly social Nokia Lumia 800 options head-turning design, vivid colours (cyan, magenta and black) and one of the best social and Web efficiency, with one-touch social community entry, simple grouping of contacts, built-in communication threads and Web Explorer 9. It incorporates a 3.7 inch AMOLED ClearBlack curved show mixing seamlessly into the lowered physique design, and a 1.4 GHz processor with {hardware} acceleration and a graphics processor. The Nokia Lumia 800 incorporates an instant-share digicam expertise primarily based on main Carl Zeiss optics, HD video playback, 16GB of inside consumer reminiscence and 25GB of free SkyDrive storage for storing pictures and music. The estimated retail worth for the Nokia Lumia 800 will likely be roughly 420 EUR, excluding taxes and subsidies.

The purposely constructed, no-nonsense Nokia Lumia 710 may be personalised with exchangeable again covers and hundreds of apps to convey the Lumia expertise to extra individuals world wide. The Nokia Lumia 710 is designed for fast social & picture sharing, and one of the best searching expertise with IE9. It’s accessible in black and white with black, white, cyan, fuchsia and yellow again covers. With the identical 1.4 GHz processor, {hardware} acceleration and graphics processor because the Nokia Lumia 800, the Nokia Lumia 710 delivers excessive efficiency at an reasonably priced worth. The estimated retail worth for the Nokia Lumia 710 will likely be roughly 270 EUR, excluding taxes and subsidies.Nokia shows first Windows Phones, starting Microsoft’s new comeback bid

 

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