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Nokia’s new Windows Phones aim for affordability

Nokia’s new Windows Phones aim for affordabilityNokia introduced two new Windows Cellphone 8 fashions throughout its information convention this morning on the Cell World Congress in Barcelona — aiming to increase its market share by interesting to smartphone patrons on a finances and people in growing nations.

It’s a part of a broader effort by Nokia and Microsoft to achieve traction within the smartphone market in opposition to iPhone and Android, whereas securing the No. 3 place in opposition to BlackBerry. The problem grew to become extra sophisticated over the weekend as Mozilla introduced new carrier support for its upcoming Firefox mobile OS.

The new Nokia gadgets embody the new Lumia 520 (pictured above) which is described as Nokia’s most inexpensive Windows Cellphone thus far. The machine may have the identical 5 megapixel digital camera lens and touch-screen show as in higher-end Lumia fashions. It’s going to include a four-inch show, in 5 colours.

The cellphone will debut in Hong Kong and Vietnam, then roll out to China, India and different markets within the second quarter. T-Cell USA will carry a model of the cellphone within the U.S., calling it the Lumia 521. U.S. pricing and availability haven’t but been introduced.

Replace: What’s the distinction between the 520 and the 521? A T-Cell consultant explains, “T-Cell’s Nokia 521 is barely longer (3mm) in an effort to accommodate the interior antenna and the flat white coloration end is an unique to T-Cell. All different facets of the 2 gadgets are fully similar.”

Answering questions on the Nokia press convention, Nokia CEO Stephen Elop described this strategy as a part of Nokia’s broader technique. “A number of the hardest work is taking that high-end innovation and bringing that to decrease and lower cost factors,” he mentioned. “We imagine the strategy of beginning on the excessive finish, innovating quickly after which cascading that down is one thing we have now to do and can proceed to do.”

Nokia additionally introduced the new Lumia 720 Windows Phone, with among the similar options because the higher-end Lumia 920.

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