OnePlus Offers Free Headsets to Lure Crowd to VR Smartphone Launch

The 30,000 digital actuality headsets

introduced it might give away as half the disclosing of its OnePlus 3 smartphone had been snapped up Monday, the day they turned out there.

OnePlus has arrange a VR house referred to as “The Loop” by which it can unveil the OnePlus 3. The Loop could be accessed solely by customers of the OnePlus Loop VR headsets, made by


“We consider we, and the tech trade as a complete, have solely scratched the floor of what could be finished in VR,” OnePlus cofounder Carl Pei mentioned.

The transfer “is an modern technique to generate press and client curiosity within the occasion and the brand new smartphone,” remarked Jim McGregor, a principal analyst at .

“It’s actually troublesome to face out from the smartphone crowd in immediately’s market, … so this might assist attain a broader viewers and generate model consciousness,” he instructed TechNewsWorld.

Improved Efficiency

It is the second smartphone OnePlus is launching via the medium of VR. Final yr, it gave away 30,000 OnePlus Cardboard viewers for the launch of the OnePlus 2.

That launch did not go in addition to hoped, Pei admitted.

“Hoping this would not be a lot of a catastrophe just like the OP2 VR launch,” rphlfjrd mentioned in response to OnePlus’s announcement.

Others, together with “transit” and “zeus,” described the announcement as hype.

OnePlus seems to be making an attempt for a extra profitable launch this yr.

“Overlook cardboard, this yr we’re excited to carry you the OnePlus Loop VR Headset — for a extra sturdy, immersive and comfy expertise,” Pei mentioned. Loop VR “is gorgeous, and developed along with our buddies at AntVR. … We’re assured that this yr’s expertise might be vastly improved.”

Pay to Play

“This is able to be a really costly launch for many corporations, however OnePlus in the meanwhile is an unknown model to most customers,” famous Larry Chiagouris, a professor of selling at


If OnePlus’s technique is to align itself with the emergence of VR as a cellular gadget, and if it intends to be referred to as the patron electronics model that is most in alignment with VR purposes, it “might be seen as a superb transfer,” he instructed TechNewsWorld.

Nevertheless, if the VR initiative flops, it “might be seen as a really huge mistake as a result of OnePlus might have put way more of its cellular gadgets within the arms of customers by merely discounting them,” Chiagouris mentioned.

OnePlus “possible might have put greater than 100,000 gadgets within the arms of customers with huge reductions, and the associated phrase of mouth would have been substantial,” he argued.

An alternative choice would have been to supply a sure variety of headsets free after which present extra items at or barely above value, Tirias Analysis’s McGregor steered.

One draw back to that tactic is that the headset will not match all handsets, he identified. Additionally, “not all handsets will present a top quality VR expertise, which might flip customers off on VR and/or the brand new cellphone.”

Inside View

OnePlus is owned by


There have been a number of leaks of the OnePlus 3’s tech specs, though the corporate hasn’t confirmed the data.

Two variations of the OnePlus 3, which might be launched later this yr, are reported to be within the works — a 32-GB and a 64-GB smartphone.

Each reportedly might be powered by a Qualcomm Snapdragon 820 and can sport a 5.5-inch display, a 16-MP rear digicam and an 8-MP entrance digicam. The 32-GB model apparently may have 4 GB of RAM, and the 64 GB model 6 GB of RAM.

The telephones reportedly might be priced at US$310 and $385, respectively.
OnePlus Offers Free Headsets to Lure Crowd to VR Smartphone Launch

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