Playboy courts millennials with Snapchat-themed cover

Within the digital age, graphic nudity is so ubiquitous that it’s develop into passé, boring even. However there’s nonetheless a ultimate frontier of sexualized content material that is still stunning, alluring, and uncommon: Intimacy.

That’s the impetus behind Playboy’s first cover within the journal’s post-nudes period. The long-lasting pores and skin publication selected an Instagram-famous mannequin and a Snapchat-themed pictorial.

“The concept was to have a look at me from a boyfriend’s perspective,” stated mannequin Sarah McDaniel, whose mismatched eyes and sexy selfies propelled her to internet fame. 

The transfer is clearly an try to succeed in youthful readers, whose publicity to on-line nudity and porn from a younger age make Playboy’s centerfolds much less seductive. Seventy-four p.c of the journal’s subscribers are over 25, according to Playboy via PBS.

Playboy 2.0 hopes to fight the “been there, seen that” perspective of millennials by inviting them right into a shoot that feels intimate. The photographs appear private, like McDaniels might have despatched them to every reader. Younger folks could also be used to seeing all method of erotica on-line, however an attractive Snapchat from a lovely woman remains to be particular.

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