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Pokémon Go is still incredibly relevant

Regardless that Pokémon Go is turning 5 years outdated this week, it’s still going sturdy with upcoming occasions, some notable followers, and what seems to be a complete lot of revenue. It seems to be like Niantic’s Pokémon Go introduced in over $5 billion since its launch in July of 2016, averaging round a billion {dollars} per yr, according to Sensor Tower analytics. The sport began out as a viral sensation however has obviously had staying power over the 5 years that it’s been round. Sensor Tower claims that Pokémon Go gamers spent $1.3 billion in 2020, besting its record-setting 2019 income by round $400 million.

Sensor Tower’s knowledge appears to point that the sport not solely survived the pandemic, however got here out stronger. It’s a bit shocking, at the least to me, given how few folks I do know who still play. Sensor Tower cites Niantic’s updates to the game as one of many causes for the sport’s 2020 success, as the corporate made it more suited to a world the place folks couldn’t essentially go for walks or collect in giant crowds.

Whereas Niantic hasn’t launched its personal numbers or causes for the success, we do realize it plans to maintain adapting to our new actuality. As we transfer into the latter half of 2021, Niantic says it’s planning on reverting some of the changes it made in response to the pandemic, whereas additionally conserving some round and additional tweaking the sport.

The sport doesn’t appear to be dropping steam in 2021 — on July seventeenth and 18th, Niantic will probably be holding its online Pokémon Go Fest, with some cities having in-person events on the seventeenth. The occasion will probably be music-themed, and admission will value $5, down from $14.99 in earlier years, in honor of the sport’s five-year anniversary. The sport additionally lately bought a shout-out from Nintendo legend Shigeru Miyamoto in an investor Q&A, with the Mario and Zelda creator saying that he was hooked on taking part in Pokémon Go along with his household.

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