Portland shoe company Danner goes ‘Wild’ with key role in hit movie

Portland shoe company Danner goes ‘Wild’ with key role in hit movie

Portland-based shoe company Danner has a incredible supporting role in the brand new movie Wild, starring Reese Witherspoon. Danner was chosen to custom-make the pair that the actress wears all through the movie as she hikes the Pacific Crest Path.

wildAs explained by The Oregonian, the Danner boots weren’t really worn on the unique trek by Cheryl Strayed, whose memoir impressed the movie, however a really related boot appeared on the e-book jacket of Strayed’s bestselling book.

Danner was tapped to adapt one among its current boots for the movie, making 25 pairs for the aim. The Wild-inspired Danner Mountain Light Cascade is now out there for $299 a pop, serving to the company capitalize on some high-profile product placement.

Seattle-based out of doors retailer REI additionally has some merchandise featured in the movie and has hosted a number of occasions with the creator for e-book signings and boot fittings.

Rotten Tomatoes is already calling Wild one of the best reviewed movie of the season with a 92 p.c recent ranking. It had a restricted launch, and opens nationwide this Friday.

See the story behind making the boots under:

Making of the Danner WILD Boot from Danner on Vimeo.

Related posts

Videos: Sue Bird, Rainn Wilson, Bobby Wagner, and The Drunken Tenor make surprise appearances at the 2021 GeekWire Awards


Anti-robot rally helps keep SXSW weird


Forget wearable tech: This doc at SXSW talks the future of implantables