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Reddit partners with Microsoft to bring ‘AMA’ and other content into Bing search results

Reddit is teaming up with Microsoft to combine its user-generated content into Bing search results.

The businesses introduced the partnership right this moment at a Microsoft AI occasion in San Francisco. Utilizing Microsoft’s synthetic intelligence expertise, Bing will floor knowledge from Reddit, which counts greater than 2.5 million feedback per day throughout 138,000 lively communities.

Reddit: “All this superb content is sitting there. So long as it’s simply on @Reddit, we all know we’re lacking out on a much wider viewers.” Thus partnership with @bing says @alexisohanian at #MicrosoftAI pic.twitter.com/UijtBskgpA

— Stephen Shankland (@stshank) December 13, 2017

Bing is rolling out a number of new search capabilities because of the deal. When customers kind in “Reddit” and the identify of a Reddit neighborhood, Bing will present the related subreddit threads. When customers kind the identify of somebody who has carried out an AMA, Bing will floor that individual’s AMA. And when customers question a query or matter that may be answered by related Reddit conversations, they’ll now see these results.

Reddit can be partnering with Microsoft to hyperlink its Energy BI device with Reddit’s knowledge and API to assist entrepreneurs analyze their exercise on the platform. This helps manufacturers see which communities are speaking about them essentially the most on Reddit, for instance, or see detailed breakdowns of sentiment over time.

Reddit partners with Microsoft to bring ‘AMA’ and other content into Bing search results

Although Google dominates search engine exercise within the U.S., Microsoft nonetheless handles more than 20 percent of search queries in the U.S. Bing has also quietly been a moneymaker for Microsoft, which has inked several partnerships to get the service on as many gadgets as potential.

.@alexisohanian: This @bing partnership is sort of a crown jewel for us and simply scratches the floor with #MicrosoftAI and @reddit knowledge

Microsoft Analysis (@MSFTResearch) December 13, 2017

Microsoft additionally made separate AI-related bulletins and updates right this moment, as outlined here. The corporate is beefing up Bing to assist the search engine grow to be smarter about offering related data to a given question; to present a number of viewpoints to subjective questions; and to provide “Clever Picture Search.” It additionally announced updates for Office 365, together with a preview of “Insights in Excel,” and a brand new Microsoft Phrase characteristic known as “Acronyms” that scans paperwork and finds acronyms particular to a corporation.

Microsoft is investing closely into AI, making the most of huge quantities of knowledge it has by providers like Bing and LinkedIn. Final yr Microsoft CEO Satya Nadella formed the Microsoft AI and Research as a fourth engineering division on the firm, alongside the Workplace, Home windows and Cloud & Enterprise divisions.

.@alexisohanian: We would have liked a companion who may bring within the #AI heavy lifting and we got here to @Microsoft @Reddit #MicrosoftAI

Microsoft Analysis (@MSFTResearch) December 13, 2017

In its first yr of operation, the AI and Analysis group has grown by 60 percent — from 5,000 folks initially to almost 8,000 folks in October — by hiring and acquisitions, and by bringing aboard extra groups from other elements of the corporate.

The transfer displays Nadella’s perception in “democratizing AI,” making it obtainable to any individual or firm, and radically altering the best way computer systems work together with and work on behalf of people.

Reddit partners with Microsoft to bring ‘AMA’ and other content into Bing search results

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