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Redfin rolls out a new look for its ‘for sale’ signs

It’s not even the New 12 months, and already Redfin is rolling out a brand-new look.

The Seattle actual property firm introduced as we speak the new look for its for-sale signs. And it’s actually, actually pink.

Per a Redfin launch, the newly designed yard signal will likely be utilized in entrance of listed properties in “Seattle, Boston, Charlotte, Maryland, Nashville, Northern Virginia, Phoenix, San Diego, Washington D.C. and Wisconsin within the subsequent few weeks, and the remainder of Redfin’s 81 cities over the subsequent few months.”

The new signal options a “clear, trendy” design, taking a web page from museum signs, and options the intense pink with white and grey accents and brushed steel.

Redfin provides that this new signal is “lighter, extra sturdy and simpler to retailer and transport.”

“We beloved the problem of making a signal that may be eye catching and delightful, however nonetheless meet the purposeful wants of the enterprise,” stated lead designer on the mission Lindy Kanand within the launch. “That is a signal our Redfin itemizing purchasers will likely be thrilled to have on their entrance lawns.”

Redfin — which makes use of know-how to reinforce the house promoting and shopping for course of — raised $70.9 million in enterprise funding final yr to fund a nationwide growth. Whole funding within the 11-year-old firm now stands at $166 million.

Right now, Redfin additionally noted slower U.S. house gross sales for October. Nationwide, whereas house costs went up 6 p.c, there may be additionally “an abrupt slowdown from September’s double-digit gross sales progress.”

“The availability of properties for sale remained tight, notably in Miami and on the West Coast,” Redfin experiences. “Nationwide, stock fell 4.3 p.c from a yr in the past. The variety of new listings grew at their slowest tempo since since Might, up 3.5 p.c from a yr in the past.”

So whereas these new pink signs are snazzy, you most likely gained’t see too a lot of them round for too lengthy.

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