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Report: Logitech Turns Volume Down on Google TV

Logitech has quickly stopped ordering the Revue Google TV set-top packing containers from its provider, in keeping with a current Digitimes report.

Report: Logitech Turns Volume Down on Google TV

The Logitech-branded Revue is a tool used to offer customers with the Google TV service.

Studies that the suspension got here at Google’s request are making the rounds, however Logitech has advised TechNewsWorld this isn’t true.

Nonetheless, Google has requested different Google TV companions, together with Sharp, LG Electronics and Toshiba, to carry off launching any Google TV-based units at subsequent month’s Client Electronics Present, in keeping with the New York Occasions.

Google didn’t reply to requests for remark by press time.

Logitech Slams the Brakes on Revue

Logitech has requested Gigabyte Technology, the maker of its Revue set-top field, to cease shipments by means of January 2011, Digitimes claimed.

Taiwan-based element producers had anticipated a complete of 500,000 Revues to ship by the tip of the 12 months, and this reported pause might damage their backside traces in addition to that of Logitech.

There’s been hypothesis that Google requested Logitech to carry off delivery the Revue till it upgrades its software program for Google TV, however Logitech spokesperson Nancy Morrison denied this.

“Logitech has not been requested by Google to droop manufacturing of its Google TV merchandise,” Morrison advised TechNewsWorld. “It isn’t crucial for Logitech to make adjustments to the Logitech Revue with Google TV companion field to accommodate future enhancements to Google TV.”

Logitech Revue set-top packing containers will probably be up to date over the Web at no cost each time Logitech or Google upgrades their software program, Morrison stated.

Nonetheless, Morrison didn’t verify or deny whether or not Logitech is certainly clamping down on shipments of the Revue.

“Logitech doesn’t talk about the particular manufacturing plans for any of its merchandise,” Morrison acknowledged. “Logitech’s use of its personal factories in addition to these of its manufacturing companions offers the corporate with flexibility in how and when it produces merchandise to accommodate buyer demand.”

Logitech is “presently assembly the stock wants of its retail clients” and is constant to ship merchandise on schedule to fulfill their vacation and post-holiday demand, Morrison continued.

Google Fail?

“It wasn’t Logitech’s fault that the Google TV providing is incomplete,” Rob Enderle, principal analyst on the Enderle Group, advised TechNewsWorld. “This wanted to be accomplished. It does no good to power an underperforming product into the market.”

Since launch, each the Revue and Sony’s newest Google TV-enabled Web TV have obtained combined opinions. Some critics have discovered the software program insufficient and the {hardware} overpriced, they usually’ve complained it is too sophisticated to make use of.

“The expertise is not the place it must be” Enderle stated. “The connection to terrestrial TV could be very tough, it wasn’t visually thrilling and the facility of the field was largely underutilized. It simply did not really feel refined.”

Additional, Google TV suffers from a scarcity of content material. Hulu, in addition to main TV networks — CBS, ABC and NBC — have blocked Google TV from accessing their content material.

“Google has a nasty historical past with content material suppliers, and constructing Google TV expertise into TV units provides lots to their value,” Enderle stated.

“The networks are fearful about Google TV as a result of they’ve a really definitive distribution community right now that makes them some huge cash,” Carl Howe, director of wherever client analysis on the Yankee Group, advised TechNewsWorld. “If Google bypasses that community efficiently, they’re going to lose an enormous income stream. Within the TV community enterprise, that is referred to as a nasty deal.”

One Step Again and Doh-Si-Doh

If Google did certainly ask its Google TV companions to carry off demoing their merchandise at CES 2011, as has been earlier reported, that might hit them laborious. The present is a premier venue for introducing new merchandise into the patron electronics market, and new tv applied sciences specifically typically take heart stage on the present.

However, it’d present Google sufficient respiration area to clean out the tough edges in Google TV and make it a extra in style product.

“This was anticipated when it was realized that Google was pulling out of CES,” Enderle remarked. “Google needs to revisit this product and is pulling it out to work on bettering it earlier than it kills the model.”

A high-profile but poorly designed product can bitter the market on a complete phase, placing adoption of the product again years, if not a long time, Enderle identified. “Higher to drag it out and get it proper than kill an rising phase,” he steered. “This was a smart transfer.”

In that case, what does Logitech imply by saying it is assembly stock wants?

“They’re assembly stock wants as a result of the product is not promoting effectively,” Enderle stated.
Report: Logitech Turns Volume Down on Google TV

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