Keep in mind the View-Master? You slotted a disc of slides known as a ‘reel’ into the highest, clicked the lever on the suitable, and have been thrilled by the scenes earlier than your eyes.
Launched in 1939, the stereoscopic view has been inducted into the Nationwide Toy Corridor of Fame. Though it is had a low profile for a few years, and manufacturing was shifted to Mexico in 2000, it is nonetheless round.
Google and Mattel now are teaming as much as revive and modernize the View-Master. Mattel on Friday introduced a new model that works with Google Cardboard and Android smartphones.
Mattel will supply the brand new View-Master and a pattern expertise reel this fall, for US$30.
Extra expertise reel packs, every that includes 4 themed expertise reels, shall be provided at $15. These reel packs can have themes akin to nature, journey locations, and science.
Mattel will work with Google Cardboard builders to create new reels.
Will there be a marketplace for the brand new View-Master lately, when youngsters have both their very own cellphones and tablets, or quick access to these units, and might entry free content material from the Web? Will mother and father be keen to fork out $30 for the View-Master and pattern reel, and one other $15 for different reel packs?
“This was a product that was amusing in its time, and I can see why Google and Mattel would possibly wish to revive a permutation of it on this period of digital actuality, augmented actuality, and photostatic pictures,” Susan Schreiner, senior editor/analyst at
C4 Tendencies, instructed TechNewsWorld.
VR and AR are within the early phases of improvement, and “the sort of product at a $30 worth level permits the lots to get a style of it,” she contended. “It is a cut price for a VR expertise, even when the reels are $15.”
The brand new View-Master “really stands a probability,” Schreiner stated. “It is going to be attention-grabbing to see what sort of content material emerges from this Mattel-Google relationship and the way else this [device] would possibly technologically evolve.”
Alternatively, “My first impression is, it is a day late and a greenback brief,” Eric Smith, digital client analyst at Strategy Analytics, instructed TechNewsWorld.
“For the kind of content material you are speaking about on the View-Master, they’ll must carry the value down fairly sharply if improvement of the Web is any barometer of how digital actuality goes to take off,” Smith stated.
What’s in It for Google?
It is simple to see what Mattel would possibly get out of a relationship with Google, however what’s Google going to get out of the deal?
“For Google, it is one other option to implement its Cardboard know-how, in a type issue which may effectively enchantment to a completely different or youthful demographic,” urged Schreiner.
Certainly, the kids’s market is large. In 2012, quick meals firms alone spent $4.6 billion on promoting to kids and teenagers.
Internet marketing and stealth advertising and marketing methods, akin to embedding merchandise in films, on-line, and in video video games, make kids under the age of eight particularly susceptible as a result of they do not have the cognitive abilities to grasp the intent behind such methods, Sandra Calvert, chair of Georgetown College’s psychology division, identified again in 2008.
Earlier this month, Google bought
Launchpad Toys, maker of the Toontastic storytelling instrument for teenagers and the TeleStory AR video digicam, each of which run on iOS.
Is Google ramping up for an invasion of the kids’s market? Along with their very own buying energy, youngsters affect their mother and father’ shopping for choices and are the grownup shoppers of the longer term.
As a results of these ventures Google definitely may promote adverts, or at the least aggregated demographic info, to entrepreneurs.
Mattel and Google didn’t reply to our request to remark for this story in time for publication.