Roxio Crunch Hits Store Shelves

has launched a software program utility that converts computer-based video file codecs and DVDs into information appropriate with Apple TV, the iPod and the soon-to-be-released iPhone.

Roxio Crunch Hits Store Shelves

The converter, dubbed “Roxio Crunch,” is designed for Mac customers. It may possibly convert native file codecs corresponding to MPEG-4, in addition to non-QuickTime file codecs corresponding to MPEG-2 and DivX.

Crunch initially grew to become accessible as an digital obtain for the Mac from Roxio’s Site. Nevertheless, the software program will now be bought in shops in a single bundle for Mac OS X and Home windows.

Crunching the Numbers

Crunch affords preprogrammed settings for output to Apple’s iPod or iPhone that ought to make conversion comparatively simple, mentioned Zippy Aima, an analyst with .

“Apple merchandise accomplish that a lot within the media area that firms want to cater to shoppers and affiliate with its merchandise,” Aima advised MacNewsWorld. “Many wish to be related to the Apple model.”

The Mac-only product is being supplied for US$39.99 and the hybrid Home windows/Mac model can be accessible later this yr for a advised retail value of $49.99.

Related Software program

Roxio is the maker of Toast and Popcorn 2, fashionable software program apps that convert video for syncing to the iPhone, iPod or Apple TV. Crunch’s key options: batch video conversion; permitting customers to simply convert quite a few movies at one time; and customized MPEG-4 and H.264 high quality settings.

The Crunch software program duplicates a lot of the performance of Popcorn and Toast, Aima mentioned, however it’s aimed toward customers who wish to convert digital video for the Apple TV, iPod or iPhone however aren’t trying to copy video to CD or DVD.

Apple TV, iPod and the iPhone a part of a “new wave” of units that present shoppers with a “broader vary of choices for a way and the place they get pleasure from their private leisure,” mentioned Vito Salvaggio, vp of Roxio’s Mac Enterprise Unit, Sonic Options.

System necessities for Roxio Crunch: G4 or higher; Apple TV, video iPod or iPhone; 256 MB RAM; Mac OS X v10.4.9 or later; 50 MB arduous disk area for set up; as much as 15 GB of momentary free disk area throughout utilization; QuickTime 7.1.5 or later; and iTunes 7.1.1 or later, in line with the corporate.
Roxio Crunch Hits Store Shelves

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