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Satya Nadella on Microsoft’s mobile strategy: Current market share isn’t what matters

Microsoft CEO Satya Nadella addressed all kinds of matters at the Seattle Metropolitan Chamber of Commerce annual luncheon right this moment, talking broadly about his imaginative and prescient for the corporate and its place within the Seattle area.

However even within the midst of some pleasant questioning, one subject was unavoidable: How can Microsoft dig itself out of this large gap in smartphones and tablets?

Or, as Seattle Chamber President and CEO Maud Daudon put it extra diplomatically, “How do you see your self positioning Microsoft to extend its market share to develop into an excellent stronger competitor?”

To which Nadella replied, in essence, Pay no consideration to our present Home windows Telephone market share!

Really, his reply was extra nuanced than that. Right here’s what he stated.

Once we outline mobile within the market, we don’t consider it by right this moment’s market share positions on a given kind issue. Gadgets and gadget sizes will come and go, even inside a single yr, you may be altering a number of telephones. It’s extra in regards to the mobility. In actual fact, if there’s something central to our imaginative and prescient, it’s don’t consider the gadget at the middle, consider the person, the folks on the middle. After which have the platforms and productiveness experiences get constructed with that on the middle.

So you should have many units, you should have small units, massive units, and units that haven’t but been created that can are available in time. However what’s going to be the fixed? Your digital reminiscences, your productiveness experiences throughout all of these units. That’s actually the middle of how we take into consideration innovating right this moment and into the long run.

And likewise we’re very grounded on this cross-platform world. One of many issues that you just’re discover is Microsoft icons on any telephone — no matter whether or not it’s a Home windows Telephone or not. That’s our core purpose: Issues like Workplace, issues like Skype are broadly accessible. And Minecraft! On each 8-year-old’s telephone, for positive.

The response underscored the change in mindset beneath Nadella’s management as CEO, nevertheless it additionally sidestepped the query of whether or not Microsoft could be a main participant in productiveness and platforms, as Nadella hopes, with smartphone market share within the single-digits and app builders treating its mobile platform as an also-ran.

That’s the large problem dealing with the corporate within the brief run. The larger problem long-term — so long as Microsoft continues to make {hardware} and working methods — is figuring out and changing into a pacesetter in these units but to return.

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