First it was Google Shopping, then Gmail, and now, Microsoft’s newest assault on Google comes within the type of Android privacy issues.
As a part of its “Scroogled,” marketing campaign, Microsoft right this moment launched a new barrage that accuses Google’s dealing with of person knowledge when buying an app from the Google Play Retailer.
In hopes of convincing customers to change to Bing and Home windows Cellphone, the Redmond software program big produced two movies and a number of internet pages exhibiting how, with out discover, Google offers the identify, e mail tackle, and neighborhood of customers who purchase apps on Google Play.
“Not like Google, Home windows Cellphone Retailer doesn’t share your private info with app makers,” one video says. “Don’t get Scroogled.”
It appeared Microsoft was done with its “Scroogled” marketing campaign final month, however the firm refuted those reports and stated that “Scroogled will go on so long as Google retains Scroogling folks.” That’s been made clear with right this moment’s new marketing campaign.
The newest numbers present Google main the pack with 51.7 p.c of the U.S. smartphone marketshare, whereas Microsoft is in a distant fourth place with simply 3.2 p.c. In the meantime in the search engine world, Google has 67.5 p.c of the U.S. market, with Microsoft second at 16.7 p.c.
Final February, GeekWire’s Todd Bishop penned a post that discussed Microsoft’s attack on Gmail, writing that “the advertisements really feel rather a lot like these countless election campaigns stuffed with not-quite-complete info designed to inspire us primarily based on our fears.”