Seattle startup vet Keith McCall takes over everyvine, a site for wine grape marketing and sales

is diving deeper into the intersection of wine and tech.

The Seattle tech vet not too long ago acquired and took over operations at , an 8-year-old site that’s utilized by vineyards to market and promote their wine grapes and merchandise. McCall moved the corporate’s operations to Bellevue, Wash. and relaunched the site on Thursday.

The corporate compliments McCall’s different Seattle-area enterprise, , a winery monitoring firm to assist winemakers assess vineyards and analyze for crop development, over or beneath watering, and the presence of pests or ailments.

McCall is bootstrapping everyvine for now, and has two different workers.

“I loved constructing everyvine since 2012 and am excited that Keith and staff are revitalizing the site,” Jordan Thomas, an professional cartographer and founding father of everyvine, mentioned in a assertion. “They’re persevering with to increase on my imaginative and prescient that if growers have instruments to share the proper of details about their winery, and everyvine offers the proper of research, high quality wine manufacturing can flourish.”

McCall beforehand based Azaleos, a Seattle e-mail administration startup that launched in 2004. Avanade the corporate for $106 million in 2010.

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