Entertainment

Space-age heels: How SpaceX’s rocket science is inspiring a better shoe

Heels. Private trainers, bodily therapists, podiatrists cringe if you put on ’em. However, dang, if the best pair of heels doesn’t make you are feeling like a million bucks.

Now, one former SpaceX govt is utilizing space-age expertise, with the assistance of a few of her SpaceX associates, to make excessive heels a trendy and snug possibility. In keeping with this interview with Enterprise Insider, Dolly Singh is utilizing classes she discovered at SpaceX — from Elon Musk no much less — to engineer a better heel.

When Musk was wooing Singh to SpaceX to assist recruit workers, he defined why he was pursuing the rocket trade, telling her that specializing in an trade that had basically flat-lined is the place the actual potential is at. “Singh says Musk advised her: ‘It’s not a leap of religion to say which you can take these applied sciences and pull this laggard trade into the twenty first trade,’ ” she advised Enterprise Insider.

Just a few years and plenty of hours strolling round arduous manufacturing facility flooring later Singh had her “flat-line” thought: heels. She approached fellow SpaceX workers, former astronaut Garrett Reisman and rocket scientist Hans Koenigsmann, with the issue of designing a better shoe to assist a individual’s weight and vary of movement.

Introducing Thesis Couture, and “the world’s first excessive efficiency stilettos.” If you happen to’re imagining some orthopedic clod-stompers, suppose once more — these sneakers look extremely attractive.

After extra improvement, Singh’s group now has a shoe that needs to be accessible for pre-order by fall. Whereas the primary ones will retail round $925, inflicting a complete completely different sort of ache, the road does intend to incorporate kinds priced round $350 finally. Salesforce’s Marc Benioff and SpaceX co-founder Tom Mueller have each invested in her firm. And whereas Musk has not, Singh advised Enterprise Insider that he has reviewed her slide deck.

Watch Singh clarify the shoe on this Bloomberg Enterprise video beneath. Thrilling stuff certainly:

Back to top button