Entertainment

Spotify is testing a less restrictive ad-supported tier costing $0.99 a month

Spotify Plus is a new low-cost subscription tier being piloted by the streaming service which mixes parts of its present free and premium tiers. The plan nonetheless options adverts like Spotify’s free tier, but it surely doesn’t impose any limits on the variety of tracks you may skip per hour. Customers are additionally free to choose which particular songs they need to take heed to, somewhat than largely being restricted to shuffling inside albums and playlists.

At the least one consumer has seen Spotify Plus being marketed at $0.99 a month (a tenth of the price of its customary $9.99 premium tier), but it surely’s understood that Spotify’s take a look at includes providing the brand new plan randomly at a number of value factors to gauge consumer curiosity.

Spotify’s free tier has existed in its present type since 2018. It doesn’t let customers skip greater than six tracks per hour, and solely lets them decide and take heed to particular tracks from 15 choose playlists, starting from editorial-selected playlists to algorithmically generated collections like “Uncover Weekly” and “Day by day Combine.” Exterior of those playlists, free customers can solely take heed to shuffled tracks. The brand new Spotify Plus tier is a comparatively low cost option to scale back a few of these restrictions.

Information of the brand new take a look at tier was initially shared with The Verge by a reader (thanks, Gustovo!) and later confirmed by Spotify in a assertion. “We’re all the time working to reinforce the Spotify expertise and we routinely conduct exams to tell our selections,” a spokesperson stated. “We’re at the moment conducting a take a look at of an ad-supported subscription plan with a restricted variety of our customers.”

Nonetheless, Spotify cautioned that there’s no assure that the brand new tier will launch in its present type. “Some exams find yourself paving the best way for brand spanking new choices or enhancements whereas others might solely present learnings. We don’t have any further data to share presently.”

Spotify has a historical past of testing new options years earlier than they really launch, in the event that they ever launch in any respect. The most effective instance of this is lossless audio streaming, which Spotify was testing as far back as 2017. Though the service officially announced its lossless “HiFi” tier earlier this yr, it’s nonetheless but to turn into accessible. Different exams embrace Snapchat-like stories for select playlists and visual quote cards for podcasts, each of which now not look like seen within the app.

Replace August third, 7:34AM ET: Up to date to substantiate Spotify Plus is being supplied at a number of value factors as a part of the experiment.

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