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Spread the word: Jif and Giphy team for GIF peanut butter and the gimmick sells out fast on Amazon
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Spread the word: Jif and Giphy team for GIF peanut butter and the gimmick sells out fast on Amazon

Don’t be jelly, Skippy. However Jif peanut butter unveiled just a little advertising ploy this week that you simply’d be nuts to not admire.

In a restricted run partnership, Jif has teamed with Giphy, the world’s largest GIF search engine, so as to add a wrinkle to the “smooth g” (Jif) vs. “arduous g” (GIF) debate that has occupied web geeks for years. Nonetheless you pronounce the time period for animated looping photos, you’re unsuitable in case you do it with a smooth g.

Specifically labeled jars of “GIF” peanut butter being sold on Amazon for lower than $10 have been a sizzling merchandise and shortly offered out. Wednesday morning, Jif advised GeekWire it was including 500 extra jars, however these offered out in 5 minutes. G whiz!

Looks like just a little web stress could be sufficient to get @Jif to maintain making extra.

WOW. We’re blown away… lower than 5 minutes. These jars offered out in a @GIPHY. #JIFvsGIF

— Jif® Peanut Butter (@Jif) February 26, 2020

“We’re teaming up with GIPHY to place a lid on this decade-long debate and show there is just one Jif … it’s creamy, scrumptious peanut butter, not a looping image you may ship to make pals and household chuckle,” Rebecca Scheidler, VP of promoting for Jif mentioned in a information launch. “So unfold the phrase like Jif on bread — Jif is peanut butter, GIFs are animations!”

The stunt is a promotion by the J.M. Smucker Firm timed to Nationwide Peanut Butter Lover’s Day on March 1. Giphy has created a suite of GIFs to rejoice the event:

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