Final week, we wrote about a number of Seattle-area firms being nominated for a Shorty Award, which celebrates wonderful social media campaigns. The winners have been announced, with Starbucks and Expedia each snagging awards for their stellar campaigns in 2014.
Starbucks received greatest Tumblr for its Pumpkin Spice Latte marketing campaign, which was labored on by Portland-based artistic company Swift. The marketing campaign injected some persona into the beverage by making a celeb-like persona, or the Actual PSL, and inspiring followers to work together with it through Twitter and Tumblr, leading to over 85,000 Twitter followers.
Starbucks additionally picked up the Shorty for the very best Hospitality marketing campaign for “Meet Me at Starbucks,” a brief movie overlaying clients’ experiences worldwide in a day that acquired about 91 million social media impressions and was labored on by L.A.-based company 72andSunny. And Expedia received best on Instagram for its “Throw Again Thursdays” marketing campaign, which turned a viral sensation with over 5 million impressions. Congrats to everybody who labored on the campaigns!