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Steve Ballmer’s Los Angeles Clippers sign cloud deal with Microsoft rival Amazon Web Services

Think about Lakers legend Kobe Bryant promoting season tickets for the Los Angeles Clippers.

That’s somewhat bit like what occurred this morning in Los Angeles, after Amazon Web Services announced it has signed a cloud-computing deal with the Clippers, owned by former Microsoft CEO Steve Ballmer. The deal covers Clippers CourtVision, an augmented reality experience available to some Clippers fans watching the games that was developed by a Ballmer-backed startup known as Second Spectrum.

Like quite a lot of video-oriented startups, Second Spectrum has been utilizing AWS Elemental for cloud-based video processing and supply, based on a press launch. The CourtVision service can even use different AWS companies to gather and analyze knowledge equivalent to a participant’s motion on the courtroom, or to evaluate the likelihood of a candy jumper from Lou Williams hitting the underside of the online.

In an interview with Bloomberg, Ballmer acknowledged the elephant within the room. “Do I bleed Microsoft? In fact I bleed Microsoft. However Amazon has finished a pleasant job,” he stated.

AWS enjoys a giant lead available in the market for cloud computing companies however Microsoft has emerged as a robust second-place participant over the previous few years as the general market continues to develop by massive margins. Ballmer continues to be one of many largest shareholder in Microsoft, in fact, so the decision-making course of will need to have been somewhat bizarre for him. Throughout his tenure as CEO, Microsoft created Azure and commenced shifting Workplace clients over to the Workplace 365 software-as-a-service.

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