Super Bowl ad recap: Bezos pushes Post message; T-Mobile offers freebies; Xbox and Alexa score big

Amazon CEO Jeff Bezos didn’t present up in his firm’s newest Super Bowl ad for Alexa. However his message was heard by a robust ad for one in every of his different corporations, as The Washington Post ran a spot within the big recreation for the primary time in its historical past.

The 60-second ad, which price greater than $5 million, performed off the newspaper’s “Democracy Dies in Darkness” slogan and was narrated by actor Tom Hanks. It aired close to the tip of Sunday evening’s recreation between the New England Patriots and Los Angeles Rams and served as a reminder to what a free press contributes to society.

The ad was in somber distinction to 3 hours of extra of the identical from the most important manufacturers in America — beefy vehicles, chilly beer, comfortable drinks, wi-fi promotions, and lots of sad robots.

“Realizing empowers us. Realizing helps us determine. Realizing retains us free,” says Hanks, who additionally occurred to star as famed Post govt editor Ben Bradlee within the 2017 movie “The Post.”

Bezos, who purchased the Post in 2013, is usually on the receiving finish of criticism on Twitter from President Donald Trump in relation to the newspaper and Trump’s “faux information” rallying cry to his base of supporters. Bezos was on Twitter Sunday evening simply after the ad aired, and at the least one fellow tech chief supplied his help to the Post and journalists in all places, as Apple’s Tim Prepare dinner tweeted the ad, too.

Grateful for the journalists on the @washingtonpost and world wide who do the work, irrespective of the chance or risks they face.#democracydiesindarkness #SuperBowlAd https://t.co/faO74lvSs5 pic.twitter.com/37PLrNLJe0

— Jeff Bezos (@JeffBezos) February 4, 2019

Right here’s a roundup of a few of the different adverts that aired throughout Super Bowl LIII:


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