Swipe right to apply: LinkedIn courts college students with Tinder-like job hunting app

Swipe right to apply: LinkedIn courts college students with Tinder-like job hunting app

A contemporary college grad’s first actual job hunt is so much like younger love. Exhilarating, terrifying, and in at this time’s information-rich age, it’s all about sifting via seemingly limitless choices.

LinkedIn sees that parallel as a possibility. The social community is aiming to entice the coveted millennial demographic by pairing the generally overwhelming means of in search of a job after commencement with the convenience of swiping via Tinder.

The LinkedIn Students App, which formally launches within the U.S. Monday, helps college students nearing commencement uncover jobs that match their main and corporations with a historical past of hiring from their faculties. The app additionally exhibits students the profession tracks of alumni with related levels to allow them to get a way of the place they could find yourself.

“Consider it as your private job exploration information, offering tailor-made jobs, associated suggestions primarily based on actual information from the profession paths of tons of of hundreds of thousands of profitable professionals,” writes LinkedIn Senior Product Supervisor Ada Yu in a blog post announcing the app.

LinkedIn’s new Students App makes use of a swipe right/swipe left mannequin, a format that has change into the playbook for tech corporations attempting to attain millennials. It’s unsurprising contemplating Tinder, the originator of this flipbook model of searching, persistently charges among the many prime apps for individuals roughly 18-34.

That’s one of the sought-after age teams for advertisers and it additionally has an actual worth for LinkedIn. This yr millennials are expected to surpass baby boomers as the nation’s largest living generation, a cohort that has the potential to broaden LinkedIn’s viewers for job listings, sponsored content material, and subscriptions.

Watch LinkedIn’s announcement video for extra particulars on how the app works:

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