Wizards of the Coast, the Renton, Wash.-based gaming company owned by Hasbro, hired Dan Rawson for a new role as senior vice president of Dungeons & Dragons.
Rawson was previously COO of Microsoft Dynamics 365, the tech giant’s line of business applications. He also held leadership roles at e-commerce companies Amazon, Coupang and Flipkart.
He will reunite with Wizards President Cynthia Williams, who also worked at Microsoft and joined Wizards earlier this year.
“Leading D&D is the realization of a childhood dream,” Rawson said in a statement. “I’m excited to work with Cynthia once again, and I’m thrilled to work with a talented team to expand the global reach of D&D, a game I grew up with and now play with my own kids.”
Hasbro purchased Wizards of the Coast for $325 million in 1999, which put it into a portfolio of brands that includes My Little Pony, Transformers, G.I. Joe, Power Rangers, Nerf, and the Monopoly and Twister board games.
Last year, Wizards’ Dungeons & Dragons and Magic: The Gathering reported record revenue. Hasbro subsequently reorganized itself into three new departments, including Wizards & Digital, which oversees D&D, Magic, and other gaming-focused brands.
Other key personnel changes across the Pacific Northwest tech industry: