Michelle Cirocco is head of worldwide advertising and marketing for
, an organization specializing in business-to-business demand technology and inside gross sales options.
Televerde staffs a portion of its contact facilities with incarcerated ladies, offering them with coaching and serving to them discover profession alternatives after their launch.
On this unique interview, Cirocco explains how everybody wins when an organization gives workers with the chance to show their lives round.
TechNewsWorld: What’s Televerde’s mission?
Televerde is the worldwide chief in market perception. Our mission is to supply alternatives for our purchasers to develop their companies and obtain their private finest.
We’re a B2B gross sales and advertising and marketing company, and we generate demand and speed up gross sales for our purchasers. Our purchasers are the most important know-how corporations on the planet, in addition to startup, high-tech, high-growth corporations. Ninety-eight p.c of our prospects are within the high-tech area.
We’re a real extension of our purchasers’ gross sales and advertising and marketing organizations, and we’re constantly delivering measurable worth for our prospects.
Our firm was based with the concept of offering job alternatives for girls in corrections. Our CEO got here with a technical background, and when he got here to Televerde, he discovered the reply to what gross sales, advertising and marketing and know-how corporations wanted.
Gross sales reps wanted good-quality leads, and he believed he might train ladies in corrections all the talents they wanted to enter the technical gross sales discipline. He constructed the enterprise on this concept of offering job alternatives.
We have had over 1,700 ladies work for us inside correctional amenities in Arizona and Indiana, and we have expanded the enterprise exterior of corrections to supply jobs after they’re launched and wish to construct actual careers.
TNW: Might you describe the trajectory of your profession. How did you get the place you might be right now?
Cirocco: My actual enterprise profession began with Televerde, and I have been with the corporate for nearly 20 years. When you’ve the chance to work with an organization with such an incredible social objective, it makes it simple to fall in love and be dedicated to the mission of the corporate.
That is additionally a part of what the corporate is about — investing in people and serving to to realize their private finest. I began in an entry-level place in challenge administration and account administration, and my profession has been a procession of accelerating accountability throughout the firm, from gross sales to gross sales operations to advertising and marketing.
As my duties elevated, so did my schooling. After I began, I had an affiliate’s diploma, after which I bought my bachelor’s in advertising and marketing and eventually an MBA. It has been a dedication to lifelong studying.
TNW: Why do you’ve a ardour for what you do?
Cirocco: I’ve a ardour for what Televerde does. When you’ve the chance to work with individuals to recreate themselves and construct a significant profession for themselves and their households, and also you get to observe and assist that occur, it’s totally rewarding.
It permits me to have my arms across the model and, selling Televerde in order that it turns into an even bigger group that may present extra jobs and extra alternatives for girls. The larger this firm will get, the extra ladies and households we may help.
TNW: What does it imply to make use of know-how to intensify the human connection? And why is it essential?
Cirocco: The factor about know-how is that we’re a human-touch group. We’re individuals individuals. Everyone’s utilizing applied sciences like synthetic intelligence, predictive analytics, advertising and marketing automation instruments, search engine advertising and marketing and lead analytics instruments.
We’re utilizing all these instruments and applied sciences to establish who we should always talk with, and we use them to set the stage for our advertising and marketing and demand-generation efforts, and to get our names or purchasers’ names in entrance of their prospects.
Finally, although, our actual objective is to construct relationships. On the finish of the day, individuals purchase from individuals. Expertise is a device for us to allow belief and construct relationships.
TNW: What sort of work do the ladies do?
Cirocco: A big portion of the work includes contact facilities, lead improvement and inside gross sales. However we now have individuals in all kinds of roles exterior of these, together with challenge administration, technical reporting, IT work and QA testing.
We now have ladies licensed in advertising and marketing automation instruments who’re designing and establishing our advertising and marketing automation campaigns. We now have people in our finance division doing monetary reporting and evaluation. I’ve my advertising and marketing and communications crew that is accountable for writing content material and graphic design.
Our personal inside gross sales and gross sales improvement can also be a job alternative for girls. All of them have profession paths at our company workplace after they get out, and plenty of have profession paths to go work for our purchasers.
TNW: Why do you assume it is a good suggestion to work with individuals in correctional amenities?
Cirocco: They are a extremely motivated, dedicated workforce. They’re ladies who went left when they need to have gone proper, they usually’re on the lowest level of their lives. Each single one desires to have a greater life.
They’re all prepared to work arduous at no matter will allow them to have a greater life, to get their kids and households again. It is a workforce of people who find themselves in love with their jobs. These are individuals who actually love what they’re doing, as a result of they’ve the time and focus and skill to decide to it.
They’re in an setting that encourages them to be naturally supportive of one another to be extra profitable. Due to this setting, we now have the highest-quality name facilities on the planet. Our purchasers purchase from us as a result of we’re the most effective at what we do, and that is as a result of we now have an outstanding workforce.
TNW: Is Televerde’s mission being adopted by different corporations?
Cirocco: Most states have correctional industries accountable for jobs throughout the neighborhood or throughout the authorities, offering work alternatives for inmates. Whereas individuals are incarcerated, they’re required to have a job, until they’re medically exempted.
Many corporations are utilizing this type of workforce, however we’re one of many largest employers. We’re additionally one of many few employers growing data employees.
Most correction business job alternatives are usually vocational and blue collar, however our workers are actually data employees, in fields like gross sales and know-how. We provide extra than simply job alternatives. These are profession alternatives.