The $120M juice everyone’s dying to fund in Silicon Valley

Might one of many hottest — and most secretive — startups courting Silicon Valley actually be a juice firm?

Apparently so. In accordance to Enterprise Insider, Juicero, a yet-to-be-unveiled startup is present process a $100 million spherical of funding on prime of the virtually $20 million it acquired all through 2013 and 2014. events embrace Kleiner Perkins, which housed the early-stage startup, and Campbell’s Soup, Google Ventures, Thrive Capital and Huge Ventures.

Why the hoopla? It’s simply juice in any case. Sources shut to the deal say the juice is the “freshest in the world,” created with a Keurig-like contraption and saved in a pouch. It’s rumored to be so good, in reality, that the “CEO of Campbell’s tried the juice and ran again to reduce a $10 million test,” BI reviews.

However that’s not all. Rumor has it that Juicero is inciting large curiosity due to its plan to change the produce supply-and-demand chain. The firm may need its personal farms to develop the fruits and veggies which are then packaged and instantly delivered to shops for that further contemporary style. Most produce sits round at the least per week earlier than shoppers get to it.

Created in 2013 and primarily based in New York, Juicero’s CEO Doug Evans is the previous CEO/chairman of health-food outlet Organic Avenue. The Juicero website is just about clean, however BI says the corporate plans to be stay by the top of the yr.

That higher be some juice.


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