The ‘Device Like No Other’ American Greetings showed off at CES was, you guessed it, a card

After we discovered greeting card titan American Greetings was exhibiting at CES we thought it was an odd match. In spite of everything, what sort of digital innovation might this firm have to indicate off? Its total enterprise is sweet quaint paper correspondence.

No innovation at all, because it seems. American Greetings got here to the world’s largest tech expo to make the case for conventional paper playing cards.

In a massive sales space simply exterior the Las Vegas Conference Middle, American Greetings reps invited attendees to get their analog on, writing out candy sentiments that the corporate would mail on their behalf. Designers had been additionally there to make customized playing cards based mostly on enter from the guests.

Within the weeks main as much as CES, American Greetings’ PR staff despatched out obscure and intriguing messages teasing “a machine like no different” that they deliberate to demo.

“When you’re somebody who takes a step again to ship somebody an precise bodily greeting card, that’s a way more significant connection than rapid-fire texts, so we determined to return right here and have the thinnest, strongest communication machine, which is the greeting card,” mentioned an American Greetings PR rep at the occasion.

The advertising and marketing ploy was so shamelessly gimmicky that I virtually respect it. In spite of everything, it obtained me to the American Greetings sales space.

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