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The first trailer for Samsung’s new branded Hulu show is suspiciously light on Samsung

The first trailer for Publicity — the upcoming, from Hulu that’s one half images competitors, one half Galaxy S21 Extremely commercial — is right here. However for a show that’s been paid for by Samsung explicitly to focus on the ability of the cameras on Samsung’s telephones, it’s nearly suspiciously light on Samsung branding.

In the event you simply gave Publicity a cursory look (or, extra doubtless, stumbled throughout it on Hulu one evening) there’s nothing about it that instantly betrays its standing as Samsung branded content material. There’s no Samsung brand on the title card, no point out of the Galaxy S21 Extremely or its 108-megapixel digital camera system, or the varied software program add-ons that assist Samsung’s smartphone stand out from the remainder.

The truth is, Publicity’s trailer simply gives the look of being a photography-centered competitors sequence, like The Nice British Baking Show or Chopped. Look extra intently, after all, and the cracks begin to show. A images contest with none DSLRs or mirrorless cameras? Why doesn’t anybody have a bag filled with lenses or a holster with a secondary shooter useful? And sure, I suppose all of the contestants do seem like utilizing the identical telephone, now that you just point out it.

Which is, after all, the purpose: Publicity is, in spite of everything, nonetheless meant to focus on the S21 Extremely’s digital camera — even when its trailer isn’t precisely shoving that reality in your face. This both makes it the subtlest and finest piece of branded content material ever, or the worst.

It’s doable that Publicity will lean extra closely on its Samsung pedigree within the precise sequence itself; actuality TV isn’t precisely recognized for its subtlety even in essentially the most abnormal of circumstances.

However there is the prospect that the constraints of solely utilizing Samsung’s newest smartphone might add some fascinating wrinkles to the show. Any skilled photographer that’s ok to make it to Publicity’s degree can nearly definitely take nice photographs with their very own gear.

However by introducing a typical variable (the S21 Extremely’s {hardware}, for higher and for worse), the show can theoretically be about who can use that particular software one of the best with issues like staging, lighting, and modifying; much like how cooking exhibits are inclined to make contestants work throughout the limitations of the dish or elements of the week, moderately than simply making the factor that they’re most comfy making ready.

We’ll discover out when Publicity arrives on Hulu on April twenty sixth.

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