The ‘in’ crowd: Twitter and Instagram use up, Facebook down with teens

Facebook’s recognition among the many 13- to 17-year-old set dropped as soon as once more this 12 months, in line with a brand new report by Frank N. Magid Associates Inc. out yesterday.

Customers, or “people,” in that demographic dropped to 88 p.c, from 94 p.c in 2013.

The children are all proper, at the very least social-media clever. They’re migrating to new apps like Snapchat and WhatsApp, and each Twitter and Instagram reported extra engagement with teens.

“Facebook stopped discussing teen utilization on its earnings calls after final 12 months’s disclosure alarmed traders. Whereas the difficulty was all however forgotten as the corporate’s promoting income reached new highs, it’s an even bigger concern now, in line with Tero Kuittinen, a managing director at Magid in New York,” stories Bloomberg BusinessWeek.

What’s the issue? Teens cite the rationale that they don’t discover Facebook as reliable or enjoyable as among the different social websites and apps.

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