The smell of disdain: Microsoft jabs at Activision and Sony with fake ‘Destiny’ fragrance
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The smell of disdain: Microsoft jabs at Activision and Sony with fake ‘Destiny’ fragrance

destinyfragrance-620x935 (1)For the primary time within the firm’s historical past, Microsoft is moving into the fragrance enterprise. Effectively, not likely.

The Redmond software program large as we speak debuted a brand new web site known as However the firm isn’t really promoting a brand new product. And the one fragrance right here is the scent of frustration.

Right here’s the again story: Future is the much-anticipated shooter that’s hitting retailer cabinets subsequent week for each Sony and Microsoft consoles.

Nonetheless, all of the advertisements touting the sport give attention to the PlaysStation 4 model. Based on Microsoft, it is because Activision, the sport’s writer, has teamed up with Sony to market Future on the PS4 and provide additional content material unique to the console.

So, in response, Microsoft created the fragrance web site and unfold it on social media as a method to promote the Xbox model of Future — and to additionally take a dig at Activision.

“Future is definitely an epic new first-person shooter, out there on Xbox,” reads the web site. “Factor is, we didn’t have permission to run adverts for the sport. So we didn’t.”

“Thanks for smelling that one thing was up,” Microsoft added. “Now get the sport and develop into a legend.”

Whereas it’s disappointing that no Future-scented cologne is popping out anytime quickly, that is actually a artistic and off-the-wall advertising technique from Microsoft.

Future developer Bungie — which beforehand made Microsoft’s blockbuster Halo collection as half of the Redmond firm — doesn’t appear to be taking sides. The Bellevue-based firm, which developed Future, said in July that it loves each Xbox and PlayStation followers equally.

In associated information, Microsoft announced on Thursday that individuals who decide up a brand new Xbox One subsequent week can be eligible to select up a free full-priced recreation for his or her new system — that features Future. which debuts on Sept. 9.

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