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Thousands line up to grab burgers as Shake Shack pops into Seattle for special preview event
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Thousands line up to grab burgers as Shake Shack pops into Seattle for special preview event

A line of individuals stretched down Aurora Avenue and into the neighborhood beneath Canlis, the famed Seattle fine-dining institution, as it performed host Saturday to a pop-up event previewing Shack Shack, a burger joint with East Coast roots.

Burger followers got here out in pressure to pattern foods and drinks and hear to dwell music and get a style of what to count on when Shake Shack strikes into the Pacific Northwest for the primary time this fall. The chain, based in New York Metropolis in 2004, is taking on an area at 2115 Westlake Ave., within the coronary heart of the South Lake Union neighborhood that’s residence to Amazon.

Shake Shack CEO Randy Garutti, a earlier normal supervisor at Canlis when he lived in Seattle, informed GeekWire Saturday that he thinks Seattle can deal with a brand new burger joint.

“We’re discovered of claiming we didn’t invent the hamburger, we positive received’t be the final individuals,” Garutti stated. “There’s some nice burgers right here in Seattle that all of us love — a few of the classics. And we simply hope individuals will put us on their rotation.”

The pop-up acquired 10,000 RSVPs within the weeks main up to the event and other people have been lining up early Saturday earlier than doorways opened at 11 a.m. at Canlis’s location close to the Aurora Bridge overlooking Lake Union. Shortly after 1 p.m. — two hours earlier than the event was scheduled to finish — an e mail went out saying they have been at capability and solely these nonetheless in line would acquire entry.

The menu was a mash-up that included Shake Shack staples — the basic ShackBurger and crinkle-cut fries — and a Canlis special — a Dungeness crab soften.

Meals was ready and served in a decrease car parking zone the place individuals ate at picnic tables whereas three bands performed units from a close-by stage.

Dave Yusen works for a restaurant group in Seattle and he’s beforehand had Shake Shack at areas in New York and Las Vegas. He had two single burgers, fries and a chilly beer to wash it down.

“Shake Shack’s superior and Canlis is a neighborhood establishment. It’s a enjoyable partnership and enjoyable factor to do on a Saturday,” Yusen stated. “I put Shake Shack up there with In-N-Out. It in fact battles our native burger, Dick’s — completely different kind of burger nevertheless it’s our homegrown.”

Pals Catie Shelton, Jordyn Berg and Gabrielle Ivy gathered round a desk sampling their burgers and drinks. Solely Ivy had beforehand eaten Shack Shack, in Las Vegas, which is the subsequent closest location to the Seattle restaurant — till San Francisco opens, additionally this fall.

Making ready to style Shake Shack for the primary time, Berg — a advertising coordinator with Journey the Geese — had to first {photograph} her meals for social media functions. Then she took a chunk.

“It’s actually tasty. I just like the bun quite a bit,” Berg stated. “The burger is absolutely nice.”

Wandering the car parking zone and greeting of us, Garutti, the CEO, stated he was enthusiastic about Shake Shack taking its place in ever-changing Seattle, particularly within the a part of town the place Amazon has had such an impression.

“That space of Seattle has modified fully, dramatically since I lived right here 20 years in the past, clearly. And each time I come again it’s a unique place,” Garutti stated. “We’ve bought a extremely cool free-standing place, proper close to the Entire Meals, proper close to the place Amazon is. I hope individuals will come out day and night time, weekends … it needs to be an actual group gathering place. That’s what Shake Shack at its finest has all the time been.”

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