TikTok is altering its For You Web page algorithm to stop customers from seeing too many related movies that could possibly be harmful when considered in clusters, the corporate said today. The purpose is to steer customers away from clusters of movies that may “reinforce a damaging private expertise,” itemizing excessive weight-reduction plan, unhappiness, and breakup content as examples.
“At TikTok, we acknowledge that an excessive amount of of something, whether or not it’s animals, health ideas, or private well-being journeys, doesn’t match with the varied discovery expertise we goal to create,” the corporate says in its launch. The For You feed makes use of metrics like how lengthy a viewer lingers over content to suggest movies.
TikTok’s customized recommendations algorithm has been the topic of scrutiny. An investigation by The Wall Avenue Journal demonstrated how the app can push younger customers down rabbit holes of sex and drugs, displaying related content repeatedly. Well being consultants say more research is needed on the app, which surpassed 1 billion month-to-month customers in September.
The corporate additionally introduced it was engaged on options that might permit customers extra methods to customise what content isn’t proven to them. Customers would have the opportunity to select hashtags and phrases associated to content they don’t need to see on the For You feed. Customers have already got the choice to sign they’re not inquisitive about a video, and TikTok says related content will likely be proven much less typically.