Twitter is testing a newsletter subscription button on profile pages

Twitter is testing a feature that makes it much more attractive to make use of its recently acquired Revue newsletter platform: the power to subscribe to a newsletter immediately from a Twitter profile, with out having to observe a hyperlink to a separate web site. The characteristic can be enabled by all Revue newsletter writers, however the button is initially solely being proven to a check group of Twitter customers on Android and the online.

The subscribe button must be turned on in Revue’s settings earlier than it will probably present up on Twitter. Visually, the brand new button and newsletter card seem beneath your Twitter bio nearly like a pinned tweet, populated with the title of your Revue newsletter, a picture, a quick description, and the precise subscribe button. Tapping the button pulls up a dialog field reminding you what you’re getting in to (this particular person you observe on Twitter will now have your electronic mail) and allows you to learn a pattern challenge of the newsletter after which subscribe.

It’s a tremendous easy characteristic, however presumably a very significant one for somebody contemplating beginning a newsletter — or transitioning to Twitter’s platform. Whereas writing a newsletter can theoretically be efficiently achieved by anybody, financially profitable newsletters are sometimes written by folks with a longtime writing profession, a longtime following, or each. Twitter’s now made it dramatically simpler to transform a following into subscribers with a few faucets. That’s a lot much less clunky than having a Substack hyperlink in your profile.

Straightforward newsletter subscriptions are simply the newest providing in Twitter’s quickly increasing suite of options, a number of of that are additionally hosted on the profile web page. The corporate started experimenting with gathering direct funds with a Tip Jar feature in May. It’s additionally enabled a shopping “carousel” for select brands that allows you to purchase merchandise with out leaving Twitter. The profile web page is a house usually utilized by creators to hyperlink to competing newsletter and subscription merchandise, but when Twitter will get its means, you would possibly by no means depart its app.

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